It gives me great pleasure to express my boundless sense of gratitude to each and every person who directly or indirectly helped me with hand and hand in completing this humble piece of work.
. I express my heartfelt thanks to Mr. Ashok Mittal, the Honourable Chancellor, LPU, Mrs. Rashmi Mittal, Honourable Pro Chancellor, LPU, Dr. Ramesh Kanwar Honourable Vice Chancellor, LPU for providing all the facilities to carry out the project work. I would like to thank Ms. Harneet Kaur (HR-Manager, A.N.R Motors) under whose supervision and guidance this report was completed.
I specially extend my humble words of thanks to my faculty guide Ms. Harkiran Sandhu, Department of Business and Applied Arts, Lovely Professional University for her invaluable guidance.
I am also thankful to my parents, classmates and friends who were in some or the other way helpful to me in successfully completing this research study.
CONTENTS S.NO | PARTICULARS | PAGE NO | 1. | Introduction to World Automotive Industry | | 2. | Objective of the study | | | 2.1 Need of the study | | 3. | Introduction to Indian Automotive Industry | | 4. | Introduction to Toyota, Japan | | 5. | Introduction to company: Castle Toyota | | 6. | Introduction to topic: Employee Engagement | | 7. | Results | |
1. INTRODUCTION TO AUTOMOTIVE INDUSTRY
The automotive industry is a term that covers a wide range of companies and organisations involved in the design, development, manufacture, marketing, and selling of motor vehicles, towed vehicles, motorcycles and mopeds. It is one of the world's most important economic sectors by revenue.
The term automotive industry usually does not include industries dedicated to the maintenance of automobiles following delivery to the end-user, such as repair shops and motor fuel filling stations. The term automotive was created from Greek autos (self), and Latin motivus (of motion) to represent any form of