Social networking is an online service focusing on reflecting and building of social networks or relations among people sharing same interests, activities or backgrounds. These services or sites allow the user to create a virtual representation or profile showcasing one’s likes, dislikes, interests, activities etc and also providing some additional services. Most of these services are internet based thus providing the users to interact with other fellow users easily. In 1994 the first social networking site was developed and the AOL messenger service was amongst the first popular instant messaging services evolved in 1997. These social networking sites have evolved and now have become extremely popular worldwide. Some of the popular networking sites are: Facebook, Twitter, Google+, Friendster, Hi5, Orkut, Hyves etc.
Social networking sites (SNSs) is a popular trend today, especially among college students. To our generation Social Networking Sites are part of everyday life. Social networking sites such as Facebook, Twitter, Multiply, and Tumblr have attracted millions of users, many of whom have integrated these sites into their daily practices and programs such as iChat, AIM, and Adium have revolutionized the ways in which people communicate. It used to be that e-mail had replaced traditional mailing systems, but now instant messaging replaces phone calls and wall posting replaces even e-mails. Social Networking Sites bring together resources such as email, instant messaging, etc. in one place. The conveniency of this promotes fast and frequent communication. Facebook, for example, houses a version of email, instant messaging, quick message posting, discussion forums, picture albums, calendar and social information updates (mini-feed). It changed the way individuals communicate with the world, however, everyday designers are finding new and innovative ways in which they can use the sites to connect one person to the rest of society.