Impact of Social Networking Sites on Our Youth.
8 17 20 23
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Impact of social networking sites on our youth.
* Addiction to social networking platforms decreases the net productivity. * Absence of meaningful relations between people: While social networking definitely helps us to keep a track of our old friends, the charm of the friendship in the olden days is forever lost. The relations these days are extremely superficial as the ‘friends’ list contains everyone from Parents to High school bullies. * A British anthropologist named Robin Dunbar gave the famous Dunbar number. According to his research any person can, at the most, maintain only around 150 relations. Any number above this quantity doesn’t add value to social life. * Many social networking sites don’t have transparent privacy policy. For instance, the privacy policy of Facebook is larger in length than the constitution of United States. This excessive legalese makes laymen vulnerable to several scams online.
From the perspective of a Brand:
Social networks are a boon to several brands as it simply means free advertising!
Many companies these days have their own page where they will offer a lot of freebies and let you take part in promotions just for following them or pressing the "Like" button on their brand page.
In India, Fastrack from Titan is the best example of a company that's hugely benefited by embracing social media.
Fastrack was initially launched as a sub brand of Titan targeting the youth way back in 1998. In 2005, it became an independent brand under Titan and has been steadily gaining popularity ever since. They came up with new designs and innovative products that were just 'eye candy' for people outside GenY. It was all just a steady increase for Fastrack until they started embracing social media in the year 2007.
They started taking social media very seriously and frequently interacted with youth via Twitter and Facebook. They now have 3.8 million followers on Facebook and about 10k followers on
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Impact of social networking sites on our youth.
* Addiction to social networking platforms decreases the net productivity. * Absence of meaningful relations between people: While social networking definitely helps us to keep a track of our old friends, the charm of the friendship in the olden days is forever lost. The relations these days are extremely superficial as the ‘friends’ list contains everyone from Parents to High school bullies. * A British anthropologist named Robin Dunbar gave the famous Dunbar number. According to his research any person can, at the most, maintain only around 150 relations. Any number above this quantity doesn’t add value to social life. * Many social networking sites don’t have transparent privacy policy. For instance, the privacy policy of Facebook is larger in length than the constitution of United States. This excessive legalese makes laymen vulnerable to several scams online.
From the perspective of a Brand:
Social networks are a boon to several brands as it simply means free advertising!
Many companies these days have their own page where they will offer a lot of freebies and let you take part in promotions just for following them or pressing the "Like" button on their brand page.
In India, Fastrack from Titan is the best example of a company that's hugely benefited by embracing social media.
Fastrack was initially launched as a sub brand of Titan targeting the youth way back in 1998. In 2005, it became an independent brand under Titan and has been steadily gaining popularity ever since. They came up with new designs and innovative products that were just 'eye candy' for people outside GenY. It was all just a steady increase for Fastrack until they started embracing social media in the year 2007.
They started taking social media very seriously and frequently interacted with youth via Twitter and Facebook. They now have 3.8 million followers on Facebook and about 10k followers on