The conductors of the study believed that although women with tattoos are viewed as less sexually attractive, they are seen as more sexually promiscuous, which would result in more men approaching them. To determine this, the experimenters asked a woman to read on a beach. The woman had a lower back tattoo of a butterfly in one trial, and no tattoo in another. In the study, men were more likely to approach the woman when she had a lower back tattoo. A separate experiment, with 440 men, showed that men believed to have more chances to have a date and to have sex on the first date with tattooed women.
Research has shown that men and women value different things in both their long-term and short-term partners. In long-term relationships, men value physical attractiveness more than women do. Women, on the other hand, value financial stability and higher status more than men do. In short-term mates, women care more about physical attractiveness. However, men still care more than women do. Because physical attractiveness heavily influences men’s choice in mates, it can be assumed that different aspects of women’s physical appearances are important. Studies have shown that the breast size and waist-to-hip-ratios of women affects how attractive they are to men (Enter Citation pg. 1). “Gue ́guen (2007a) found that men in nightclubs or in bars approached more readily women with higher breast-size. Gue ́guen (2007b) found that increasing the bra size of a female-hitchhiker was significantly associated with an increase in the number of male drivers, but not female drivers, who stopped to offer a ride” (Enter Citation pg.1). Cosmetics also impact how men view women. “Research has shown that men’s behavior is affected by women’s cosmetics. Cash, Dawson, Davis, Bowen, and Galumbeck (1989) conducted an experiment in which American college students were photo- graphed while wearing