The world is changing in many different areas, and one of the many different ways it's changing is how businesses change and continue to grow. When businesses grow and expanded there are possibilities of gaining access into new markets that need to be understood before entering. Business markets in China are completely different than markets over here in the United States. We need to take a look at some of those differences.
A. There are three major cross cultural Differences in the United States and China.
1. The first cultural difference is the relationships. Americans tend to work alone, on deciding what needs to be done, valuing their independence and control, whereas the Chinese rely on groups to make to make decisions, this builds trust and loyalty, a trait that is extremely valuable in the Chinese Culture.
2. The Second cultural difference is conflict disputes. Americans and the Chinese often handle conflict disputes differently, The Chinese will often seek out a third party as a mediator, an unbiased party, whereas Americans will allow the conflicts to be open and direct.
3. The third cultural difference is communication. Chinese people prefer to deal with people face to face; personal meetings are received better than a meeting than a teleconference or an internet conference meeting.
B. Comparing United States Practices to China Business Practices using the 4 P's.
1. Product - Products may differ place to place, have different markings, coloring. A product that is successful in the United States might not be in China. Some cultures in China, certain colors represent different things, for example, red and black represent darkness or bad omens, so those colors should be avoided on packaging, other colors like, purple, mean dignity and power, so that color could be used instead of black and red. In the United States, coloring of the packaging is not an issue, a lot of colors are used for different promotions, seasonal colors and other