“Queen of Indian Television”
The Making of an Entrepreneur
Ekta Kapoor is the daughter of Ravinder Kapoor (popularly known as Jeetendra), a Hindi movie star from the 1960s to 1980s. Her mother, Shobha Kapoor, is the CEO of BTL and her younger brother Tushar Kapoor is an actor in Hindi movies. According to Ekta, she had a childhood which was "materially easy but emotionally difficult.'
During her childhood she was extremely obese and suffered from low self esteem. She was a very pampered child and was never oriented towards any kind of achievement.
A student of Bombay Scottish school and Mithibai College, Ekta was a poor student and content with getting the minimum passing grades.
Her family wanted her to enroll in an MBA program but she was not interested in a theoretical education and had no clue about what she wanted to do in her life. "I was fat, lazy and absolutely aimless in life.
I had no direction or focus. I did not believe in excellence or hardwork,"7 she said. Her only interest was watching television, which she did whenever she could. She says she felt guilty about disappointing her parents, but was not able to do much to rectify the situation. On completing her higher secondary education, she joined FAR Productions, an advertising agency, and worked as an assistant model coordinator for a short time in an attempt to do something worthwhile. The turning point in Ekta's life came in the early 1990s (she was about 19 years old then), when Ketan Sommaya (a non resident Indian) requested her father to produce some television software, for a channel he was starting…
Making a Mark
Ekta introduced Indian television audiences to daily serials at a time when weekly episodes were the order of the day. When Ekta first made a foray into television software development, most of the serials were telecast on a weekly basis...
A Modest Start For A Superstar’s Daughter:
Following her bachelor’s degree in Commerce, and under the advice and