After the success of El Rostro de Anahi, more mystery novelas started to become produced in Telemundo such as Donde Esta Elisa? ( Where is Elisa?) and La Casa de Alado (The House Next Door). However,
what brought the majority of the audience from Univision to Telemundo was the premier of the telenovela, La Reina del Sur (The Queen of the South) which entailed about the real life story of Teresa Mendoza, the women who became the most powerful drug trafficker in southerns Spain. As this genre became popular drug trafficking series such as El Señor de los Cielos, Pablo Escobar and La Señora Acero led Telemundo to have the highest ratings compared to Univision.
Apart from the series, Telemundo also started producing novelas with unique plots that touches upon current events or biographies. For instance, the telenovela Bajo el Mismo Cielo (Under the same sky) became the number one spanish-language program in its time slot. The main theme of the novela was illegal immigration and the immigration system in Los Angeles, California. In addition, most of the novelas in Telemundo do not have the “fairy-tale” storyline but rather a feminist approach to them. For instance, apart from the series La Reina del Sur and La Señora de Acero, La Patrona became a hit success by how it entailed about the only women working in a gold mine fighting against the taunts and abuse of her co-workers. Audiences were captivated by the strong character the lead female character had and how she faced all kinds of problems in the gold mine.