Jim Throneburg invented Thorlos socks in 1980 with a slogan of “Caretakers of the world’s feet”. When you think of sock companies in the 1980’s research shows the biggest company at that time was Sock Shop which had 52 stores by 1987 also equipped with internet security and monitoring and not reports of being hacked. Thorlos a smaller company was hacked due to vulnerability. Hackers had been intercepting information on the Web after a customer reported fraudulent credit card charges (Buhayar & Bunn, 2013). In my opinion smaller businesses are more likely to be hacked due to lack of proper investment in cyber security. Creating a risk of losing customers, bad press, and, ultimately in the worst case a collapsing business. Big businesses are also still at risk of being and hacked and have been hacked. “Cyber risks have gained renewed national attention after revelations about a breach of a U.S. Federal Reserve website, intrusions at the New York Times attributed to Chinese hackers and a wave of so-called denial of service attacks on the biggest U.S. banks and payment networks. Microsoft Corp. and Facebook Inc. have been targeted by malicious software” (Buhayar & Bunn, 2013).
Furthermore, aligning technology with customers’ needs is also very
References: Buhayar, N., & Bunn, E. (2013, March 20). Sock maker hack shows small-business risk chased by aig. Retrieved from http://www.bloomberg.com/news/2013-03-20/aig-among-insurers-seeking-more-sales-as-service Rang, J. (2003, September ). Are your it and strategic plans aligned. Retrieved from http://www.asaecenter.org/Resources/articledetail.cfm?ItemNumber=13514