Electronic Media
Scope of Media And Entertainment Sector
The Media and Entertainment (E&M) sector can be regarded as one of the most influential industries. Unlike some other industries, the E&M sector enjoys direct interaction with people and hence, it has great power to influence people’s mind. Often the industry remains the driving force in building public opinion and determining its trends.
Like the other countries of the world, the media industry also plays a very crucial role in India. The media and entertainment industry has come a long way to grow into a modern sector in the country. The large Indian population has work as a stimulant for the growth of the Indian media industry. The slacking grip of the government and the introduction of satellite channels have helped towards promoting the free media environment in the country.
History of media in India
Media industry of the country is very diverse in nature. Both the print and electronic media enjoy great penetration in India. With improved infrastructure and affordability of computers the on-line media too is catching up fast. Hence, India presents great scope for E&M industry development. However, the development of media in the country also has a long and colorful history. Following are few facts of interest about the historical development of media industry in India. * The journey of print media in India had begun during 1780. The Bengal Gazette was the first newspaper that was published in India during the British rule. | * By the year 1950 the total number of newspapers in India grew to 214, among which 44 where published in English language and the rests were in vernaculars. * Radio broadcasting in India started in 1927. * The radio broadcasting in India was initiated by the Radio Club of Bombay. * The broadcasting of All India Radio or Akashvani started during 1936. * The first FM broadcasting in India started in the year 1977 at Madras. * Broadcasting of television in India
The Media and Entertainment (E&M) sector can be regarded as one of the most influential industries. Unlike some other industries, the E&M sector enjoys direct interaction with people and hence, it has great power to influence people’s mind. Often the industry remains the driving force in building public opinion and determining its trends.
Like the other countries of the world, the media industry also plays a very crucial role in India. The media and entertainment industry has come a long way to grow into a modern sector in the country. The large Indian population has work as a stimulant for the growth of the Indian media industry. The slacking grip of the government and the introduction of satellite channels have helped towards promoting the free media environment in the country.
History of media in India
Media industry of the country is very diverse in nature. Both the print and electronic media enjoy great penetration in India. With improved infrastructure and affordability of computers the on-line media too is catching up fast. Hence, India presents great scope for E&M industry development. However, the development of media in the country also has a long and colorful history. Following are few facts of interest about the historical development of media industry in India. * The journey of print media in India had begun during 1780. The Bengal Gazette was the first newspaper that was published in India during the British rule. | * By the year 1950 the total number of newspapers in India grew to 214, among which 44 where published in English language and the rests were in vernaculars. * Radio broadcasting in India started in 1927. * The radio broadcasting in India was initiated by the Radio Club of Bombay. * The broadcasting of All India Radio or Akashvani started during 1936. * The first FM broadcasting in India started in the year 1977 at Madras. * Broadcasting of television in India
Citations: Acknowledgments This study was supported by the Robert Wood Johnson Foundation (Award 024783)