Change Management Showtime Arabia Case Study
Introduction
Showtime Arabia is the largest pay television company in the Middle East (Arab) world, located in Dubai. Showtime Arabia is the premier subscription television service in the Middle East, North Africa and the Levant Territories where it is held between KIPCO with (79% stake) and CBS Corporation at (21% stake).
External factors such as free-to-air television of the MBC group channels in 2007, pose more of a threat in the future due to the fast-changing nature of the industry so in regards to the market growth of the network itself. Contributing towards the external factors are the networks who “copycat” the Showtime Arabia network is a large threat where if Showtime Arabia develops something new, the network frequently sees its competitors doing the same thing one week later. While the force of retrenchment and downsizing of the company had been implemented amongst Showtime Arabia network; due to the competitive nature of television industry, had shown success a lot of the previous workers had been redeployed to other roles.
Showtime Arabia's culture is known as a system of shared values, assumptions, beliefs and the transformation in which employees are engaged for the meeting of challenges to reach the organizational demands. The OD manager introduced a new reward system and a recognition policy which the underlying cause of this is promote more empowerment amongst employees but also to recognize the employee’s individual performance.
PESTEL analysis of the media Industry
Political
Over the past few years, the media industry has had an influx in political interest because of the acknowledgment of the media industries economic importance to the overall economic growth for the country.
Economic
Within the past few years the media industry has observed an improvement in growth amongst the industry, this is attributable to Dubai’s positive economic growth and the improved competition in other sectors also boosts the media’s industry,
Showtime Arabia is the largest pay television company in the Middle East (Arab) world, located in Dubai. Showtime Arabia is the premier subscription television service in the Middle East, North Africa and the Levant Territories where it is held between KIPCO with (79% stake) and CBS Corporation at (21% stake).
External factors such as free-to-air television of the MBC group channels in 2007, pose more of a threat in the future due to the fast-changing nature of the industry so in regards to the market growth of the network itself. Contributing towards the external factors are the networks who “copycat” the Showtime Arabia network is a large threat where if Showtime Arabia develops something new, the network frequently sees its competitors doing the same thing one week later. While the force of retrenchment and downsizing of the company had been implemented amongst Showtime Arabia network; due to the competitive nature of television industry, had shown success a lot of the previous workers had been redeployed to other roles.
Showtime Arabia's culture is known as a system of shared values, assumptions, beliefs and the transformation in which employees are engaged for the meeting of challenges to reach the organizational demands. The OD manager introduced a new reward system and a recognition policy which the underlying cause of this is promote more empowerment amongst employees but also to recognize the employee’s individual performance.
PESTEL analysis of the media Industry
Political
Over the past few years, the media industry has had an influx in political interest because of the acknowledgment of the media industries economic importance to the overall economic growth for the country.
Economic
Within the past few years the media industry has observed an improvement in growth amongst the industry, this is attributable to Dubai’s positive economic growth and the improved competition in other sectors also boosts the media’s industry,
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