Emerging Into the Australian Market
Portfolio Project
Olivia Marnick-Draper
MKG400-1
March, 2, 2013
Dr. Eva M. Ananiewicz
CSU-Global Campus
Abstract
Soothing Rain is a moisturizing body wash that aids in keeping skin moisturized, and also in repairing damaged skin that has been exposed to various weather elements. The product is already readily available within the US market and has benefited from great success within different target markets. The US market has proven that the product is popular among both male and female consumers, typically aged fifteen years and above. With this in mind, the company has plans to emerge into the Australian market within the next two years. This could be greatly beneficial due to the Australian climate combined with the amount of outdoor activities that the people of Australia partake in. The following depicts the marketing plan and efforts put forth in entering Soothing Rain into the Australian market.
Situation and Analysis
Soothing Rain has developed a name for itself within the US market. There is already a pre-existing strong consumer base supporting the product in its home country. The product is a unisex body wash that helps to repair and rebuild skin that has been damaged after being exposed to various weather elements. It also helps to keep healthy skin looking healthy and feeling moisturized. Soothing Rain is featured in two unisex scents that are appealing to all age groups: Summer Blast, which features warm, refreshing tones, and Winter Frost, which features a cooler, mountain scent.
The product is popular with both make and female consumers in the US market, and has been purchased over various income levels as well as geographical locations. It has become evident that the product is primarily used by consumers aged fifteen years of age and older. It is mostly popular with those frequenting outdoor activities or sports, such as
Olivia Marnick-Draper
MKG400-1
March, 2, 2013
Dr. Eva M. Ananiewicz
CSU-Global Campus
Abstract
Soothing Rain is a moisturizing body wash that aids in keeping skin moisturized, and also in repairing damaged skin that has been exposed to various weather elements. The product is already readily available within the US market and has benefited from great success within different target markets. The US market has proven that the product is popular among both male and female consumers, typically aged fifteen years and above. With this in mind, the company has plans to emerge into the Australian market within the next two years. This could be greatly beneficial due to the Australian climate combined with the amount of outdoor activities that the people of Australia partake in. The following depicts the marketing plan and efforts put forth in entering Soothing Rain into the Australian market.
Situation and Analysis
Soothing Rain has developed a name for itself within the US market. There is already a pre-existing strong consumer base supporting the product in its home country. The product is a unisex body wash that helps to repair and rebuild skin that has been damaged after being exposed to various weather elements. It also helps to keep healthy skin looking healthy and feeling moisturized. Soothing Rain is featured in two unisex scents that are appealing to all age groups: Summer Blast, which features warm, refreshing tones, and Winter Frost, which features a cooler, mountain scent.
The product is popular with both make and female consumers in the US market, and has been purchased over various income levels as well as geographical locations. It has become evident that the product is primarily used by consumers aged fifteen years of age and older. It is mostly popular with those frequenting outdoor activities or sports, such as