Preview

Emirates

Better Essays
Open Document
Open Document
2992 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emirates
EMIRATES AIRWAYS

Introduction:
The company selected for the project is Emirates Airways. Emirates airlines is based at Dubai International Airport, UAE. It is largest airlines operation in Middle East with over 2500 flights per week. It also operates 4 of the 10 longest nonstop flights in the world. Emirates airlines is subsidiary of Emirates group which has over 50,000 employees. It is wholly owned by government of Dubai under Investment Corporation of Dubai. Airline is ranked among top ten carriers worldwide in terms of revenue & passenger kilometers. In February Air Transport world gave Emirates Airlines – Airline of the year Award. Emirates was started in 1985 with backing from Dubai 's royal family, whose Dubai Royal Air Wing provided them two of the 1st aircraft. It was compulsory to operate independent of government subsidies. Emirates operates as a mixed fleet of Airbus and Boeing aircraft and is one of only 9 airlines to operate an all-wide-body aircraft fleet. (The Emirates Group, 2012) The project is about analytical analysis of Emirates Airlines. Under this project, strategic management components of Emirates Airways would be investigated. This project would detail the environment, in which Emirates Airways is operating and the factors (MACRO) affecting the Aviation Industry and how these are having effect to Emirates Airways. This will also detail the company’s design and structure and organization structure, how its structure does benefits the company and how company groups its activities. Project also outlines intensity of competitors and how does it differ across various strategic groups. For indentifying company’s competitive advantage, Porter’s Competitive Advantage Model has been used. (The Emirates Group, 2012)

Discussion with management:
There is an Association for Strategic Planning (ASP), it’s an U.S.-based, non-profit professional firm which is dedicated to advancing of thoughts and practices in strategy development and


Bibliography: Books LLC. (2010). Emirates Airline: Emirates, Emirates Fleet, Emirates Business Model, Emirates Skycargo, Emirates Destinations, Emirates Skycargo Destinations. General Books. Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster. Rehbein, S., & Fierlings, J. (2006). Global Distribution and Transportation - Airlines in Competition - Emirates SkyCargo vs. Lufthansa Cargo. GRIN Verlag. The Emirates Group. (2012). Retrieved December 1, 2012, from http://www.theemiratesgroup.com/english/
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Superfluousness Of Boys In Education Summary
    • 658 Words
    • 3 Pages

    Superfluousness Of Boys In Education Summary

    This article written by Judith Gill and Karen Starr highlights the history of gender reform in the Australian education system and the backlashes associated with it. The main debate which is being discussed in this article is that of disadvantaged boys. After a long time of feminists fighting for equal rights of girls in Australian schools, the Boys in Education lobbyists are fighting for increased attention to be given to boys in schools. Gill and Starr don’t believe that the boys are disadvantaged and have written this paper to demonstrate the superfluousness of the Boys in Education lobby and the lack of necessity for their demands.…

    • 658 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Usair - British Airways Alliance
    • 1324 Words
    • 6 Pages

    Usair - British Airways Alliance

    The case is about alliance of two airline companies, namely British Airways and USAir. In this case, we are focused on investigating the alliance process in detail by using strategic management tools and techniques. All relevant data to carry out the case study are provided in the case document.…

    • 1324 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Study 2
    • 2865 Words
    • 12 Pages

    Case Study 2

    The best airline websites. (2009, November 25). The Economist (Online). Retrieved July 4, 2013, from http://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/862864604?accountid=27203…

    • 2865 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Preparing a Comprehensive Case Analysis, Part 1
    • 1348 Words
    • 6 Pages

    Preparing a Comprehensive Case Analysis, Part 1

    This paper is the first part in preparing a comprehensive case analysis for U.S. Airways. How this particular company could possibly take advantage of some external opportunities, along with a strategy that could address some possible threats will be discussed. A competitive Profile Matrix will be constructed and will include some major competitors of U.S. Airways along with a few success factors that may be critical for this company to succeed. Finally, an External Factor Evaluation Matrix will be constructed from the PESTEL framework to help summarize and evaluate the current business situation of U.S. Airways while assessing opportunities and threats the company may be facing.…

    • 1348 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    British Airways
    • 3116 Words
    • 13 Pages

    British Airways

    This report will be based upon a promotional plan for revenue enhancement, consisting of a marketing audit of British Airways (BA). It is essential to gather and explore most recent published company information, in order to examine the overall marketing performance of the company. This would further permit a detailed and applicable marketing review of British Airways marketing performance for a given period of time, in relation to internal examination covering a Marketing Mix of their performance and undertaking a SWOT analysis. The external audit will scrutinize the PEST factors of the general business environment. In order to fully comprehend the position of British Airways within the market, a Competitive Analysis (Porter’s 5 Forces) will be taken into account in two ways; one being in a traditional sense and two the competitive structure of the industry.…

    • 3116 Words
    • 13 Pages
    Best Essays
    Read More
  • Good Essays

    British airways
    • 3361 Words
    • 14 Pages

    British airways

    British Airways is one of the International Airlines that provides its flights to 570 destinations in 133 territories. It mainly operates from the Heathrow and Gatwick. It faces many problems like 531 million pounds loss in revenue because of lack of international market study, employee relationship (strike problem) and many more. Hence an effective strategy is the only chance to overcome these problems. The strategy of British Airways includes the innovation in technological accessories, customers relationship, employee relationship, safety and security of stake holders and so on.…

    • 3361 Words
    • 14 Pages
    Good Essays
    Read More
  • Powerful Essays

    Southwest Airline Strategic Analysis
    • 1382 Words
    • 6 Pages

    Southwest Airline Strategic Analysis

    An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy. The company structure, culture, and human resources have been taken into consideration. What was found, was that Southwest has a strong culture, which ties most of the strategies together. Supervisors and employees work side by side, which promotes trust and understanding. This analysis concluded that the strategies implemented by Southwest Airlines, does indeed fit the company strategy.…

    • 1382 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Strategic Analysis of Delta Airlines
    • 4639 Words
    • 19 Pages

    Strategic Analysis of Delta Airlines

    This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better…

    • 4639 Words
    • 19 Pages
    Best Essays
    Read More
  • Good Essays

    Global And Cultural Ethos Influence Paper
    • 430 Words
    • 2 Pages

    Global And Cultural Ethos Influence Paper

    Strategic planning might be thought of as a "method for knowing" planned to enable leaders and supervisors to perceive what to do, how, and why (Bryson, Crosby, and Bryson, 2009). Strategic planning is an association's procedure of characterizing its technique, or heading, and settling on choices on allotting its assets to seek after this methodology. It might likewise stretch out to control components for directing the execution of the technique. Key arranging of this kind can help leaders and administrators effectively address significant issues or difficulties confronting an association (Bryson, 2011).…

    • 430 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    British Airways - Organizational Structure
    • 5676 Words
    • 23 Pages

    British Airways - Organizational Structure

    1 – Introduction In different working fields, companies face the pressure of globalization, and they must find new ways to overcome this challenge. The following example, introduces the case of British Airways, which needs to deal with the globalization issue trying to reduce the operational costs, increase profits and provide suitable services to customers. According to British Airways annual report from 2008/2009, the airline carried more than 33 million passengers. It earned nearly ￡9 billion in revenue, a 2.7 percent increase from the previous year. At the end of March this year, it has 245 aircraft in service. It shows that the BA financial performance is improving after the financial crisis and the fluctuated oil fuel prices changes (British Airways – Annual Report and Accounts 2008/2009). However, it is a unfortunate fact that in the 2008 report of scheduled international passengers carried, which is based on International Air Transport Association, indicated that British Airways was ranked in the fifth place while the Ryanair, Lufthansa, EasyJet and Air France ranked above the BA. It was shocked to them because they were always first ranking to investigation about airlines. This figure pointed out that BA needs to plan long-term strategies in order to compete with those four airline companies in Europe and in the all world. The British Airways now tries to establish itself as a high-performing, marketfocused and global premium airline. In this paper, we focus on the structural perspective of the BA‟s company in these recent years. Depending on the three different CEOs in BA, they are the Robert Ayling, Rod Eddington and Willie Walsh respectively, this paper divided into three periods of analyzing the structures of BA. Thus, this…

    • 5676 Words
    • 23 Pages
    Good Essays
    Read More
  • Best Essays

    American Airlines
    • 1514 Words
    • 7 Pages

    American Airlines

    Cited: American Airlines “Airline Tickets and Flights at AA.com." AA.com. American Airlines, n.d. Web. 03 Dec. 2012. http://www.aa.com/homePage.do…

    • 1514 Words
    • 7 Pages
    Best Essays
    Read More
  • Powerful Essays

    Analysis of Emirates Airlines Using Hayes and Wheelwright Model
    • 2122 Words
    • 9 Pages

    Analysis of Emirates Airlines Using Hayes and Wheelwright Model

    This industry has gone through a major revolution in the last few decades and it has indeed revolutionized the transportation industry a great deal. Herewith we will look into Emirates Airline, the gem of the Middle East airline sector and analyze it using the Hayes and Wheelwright model. Emirates airline is one of the fastest-growing and most profitable airlines in the world. The airline started just over 25 years ago in Dubai, United Arab…

    • 2122 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Best Essays

    Emirates Assignment
    • 3736 Words
    • 15 Pages

    Emirates Assignment

    A fast growing multinational enterprise in the world is Emirates Airlines which forms part of Emirates Group. Emirates Group is based in Dubai and is primarily composed of Emirates Airlines, Emirates Holidays and Emirates SkyCargo. Emirates Group was founded in 1985 and today they operate globally in over 100 destinations in 62 countries with a new location added on average every two months. Emirates Airlines is a fast-growing global airline with one of the youngest fleets in the sky and with more than 300 awards for excellence worldwide. Emirates Airlines operates a fleet of aircraft to various destinations in Europe, the Middle East, the Far East, Africa, Asia, Australasia, and North America; literally in all…

    • 3736 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Gulf Air's Ѕtrategic Analyѕiѕ
    • 4102 Words
    • 17 Pages

    Gulf Air's Ѕtrategic Analyѕiѕ

    The objective of my report is to analyze the strategy analysis in “Gulf Air” which is very important factor for the firm’s formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it’s also a source of threats or forces that may impede the successful implementation of a strategy. Macro-environmental Analysis (PEST factors affecting Gulf Air Airlines). To analyze the macro environment, I will use the PEST analysis, which refers to political, economic, social and technical factors that confront Gulf Air airlines. Also we use SWOT analysis as well. This analysis provides a no exhaustive list of potential influences of the environment on the organization. Each of the forces is categorized by a particular macro-level external influence, which directly impacts strategic direction at Gulf Air.…

    • 4102 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Better Essays

    Strategies in Planning
    • 1057 Words
    • 5 Pages

    Strategies in Planning

    Strategic planning is an organization 's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions: "What do we do?", "For whom do we do it?", "How do we excel?"…

    • 1057 Words
    • 5 Pages
    Better Essays
    Read More

Related Topics