ASSUMPTION UNIVERSITY
MASTER IN BUSINESS ADMINISTRATION
Question: How to control emotion in Thai context?
In order to control emotion in Thai context, you need to know how to control your own self emotion first. Controlling your emotions doesn't mean ignoring them. It means you recognize them and act on them when you deem it appropriate, not randomly and uncontrollably. And to control the emotional as a whole picture, government needs to play as the main player who influences emotional control over Thai people. By the government can use the common approaches to help in emotional control in Thai context, which are including distraction, repression, affirmation, and rationalization. Distraction is one tries to change one’s emotional state through distraction, internal or external. Internal distraction involves trying to think about something else, to place one’s mind elsewhere, and to think about anything except the things that is driving you crazy. External distraction is as simple as turning on the television, relying on outside stimulus such as comedy or music to distract us from an unwanted emotional state. This strategy is a long-term failure, but can work in the short run provided that the emotional state is not potent. Repression is one tries to control one’s emotional state by sheer force of will. You try to command yourself not to feel a certain way. You close your eyes, grind your teeth, and wish it away. Repression can be counterproductive, because the psychic energy spent trying to repress an element adds to the element’s power, and even if the element is temporarily cast into the Id, like all repressed elements, it reemerges eventually. Affirmation is a variation of repression which one repeats empowering phrases in one’s mind over and over until it supposedly sinks in. This method takes a great deal of time to be effective, and is subject to relapse. It does work in some cases, but one must persevere beyond the