Theoretical Background
This chapter discusses the most important human resource management theory related to the satisfaction and motivation of employees in the orgainzation. It also includes definition and concept of motivation, importance of motivation, motivation theories and satisfaction and importance of employee satisfaction as a literature review.
2.1 Definition and concept of motivation Many researchers have developed the concept of motivation based on the existing knowledge. Motivation is a psychological feature that arouses an organism to act towards a desired goal and elicits,controls, and sustains certain goal-directed behaviors. It can be considered a driving force; a psychological one that compels or reinforces an action toward a desired goal.(Encyclopedia) . Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal.
(BusinessDictionary.com). Motivation is the arousal, direction, and persistence of behaviour. Motivation refers to the forces either within or external to a person that arouse enthusiasm and persistence to persue a certain course of action. (Daft, 2008).
2.2 Importance of motivation
In any organization, the greatest untapped resource, and the most expensive, is its people
The greatest potential for growth, productivity, performance, achievement, and profitability lies within the skills and abilities of the average person.Motivation is an essential factor for the development of employees of any organization.According to theories, by removing the obstacles that stop people from motivating enhances motivation.Understanding and appreciating the influency effect of Herzberg dual factor of motivation on employees job satisfaction helps the organization to increase morale, effectiveness and productivity among the employees. The best way to satisfy customers in service business is by viewing