HR assignment Help Case study: Employee performance & Motivation on Google Case studies
Google Case Study
1. Introduction and Problem Identification
The argument of this paper is: One of the main reasons behind the stellar success of Google is its highly motivated employees. Financial and operational performance of a company is directly linked to its effectiveness in motivating employees. Many companies consider shareholder wealth maximization as raison d’être for their existence. But this goal cannot be achieved on a sustainable basis until companies regard stakeholder value maximization as high a priority as shareholder wealth maximization. Employees are probably the most important stakeholder of any corporation; the other stakeholders of the organization are: shareholders, suppliers, customers, state and the community (Steel, Piers, 2012).
Employees are the most important of all the stakeholders because they implement the strategies of the organization; the employees manage the operations of the company; they act as the interface of the company with the customers and last but not the least, employees innovate and create new products and services for a company like Google. If the employees of a company are not sufficiently motivated, the company will not be able to deliver good performance (Steel, Piers, 2012). It will eventually lose its competitive advantage and end in destroying shareholder value instead of creating it. Companies in their quest for maximizing their profits tend to overlook the interests of the employees. This results in lowering of morale of the employees. Such employees become less productive. This ends in lowering the overall productivity of the organization. Highly motivated employees are not only more content but are also more productive. They create more value for the company. Google has effectively applied theories of motivation for enhancing the morale of its