INTRODUCTION
Employee Morale refers to an attitude of satisfaction with a desire to continue and strive for attaining the objectives of a factory. Morale is purely emotional. It is an attitude of an employee towards his job, his superior and his organization. It is not static thing, but it changes depending on working conditions, superiors, fellow workers pay and so on.
Morale may range from very high to very low. High Morale is evident from the positive feelings of employees such as enthusiasm, desire to obey orders, willingness to co-operate with coworkers. Poor or low Morale becomes obvious from the negative feelings of employees such as dissatisfaction, discouragement or dislike of the job.
Definitions:
Morale is a fundamental psychological concept. It is not easy to define. Morale is the degree of enthusiasm and willingness with which the members of a group pull together to achieve group goal. It has been defined differently by different authors. Different definition of Morale can be classified into three major approaches.
1) Classical approach
2) Psychological approach
3) Social approach
1. Classical approach: According to this approach the satisfaction of basic needs is the symbol of Morale.
According to Robert M. Guion "Morale is defined as the extent to which the individual perceives that satisfaction stemming from total job satisfaction".
2. Psychological Approach: According to this approach Morale is psychological concept i.e., state of mind.
According to Jurious Fillipo “Morale is a mental condition or attitude of individual and groups which determines their willingness to cooperate".
3. Social Approach: According to some experts Morale is a social phenomenon.
According to Davis "Morale can be defined as the attitudes of individual and groups towards their work environment and towards voluntary cooperation to the full extent of their ability in the best interest at the organization".
Importance of Employee