Ending
Content
Task1 2
1.0 Introduction 2
2.0 Analysis and Discussion 3
2.1 Industry analysis 3
2.2 Stakeholders 4
2.3 Culture of British Airways 5
2.4 Product Positioning 7
2.5 Value chain 8
2.5.1Primary Activities. 8
2.5.2 Support activities 9
2.6 SAFE analysis 11
Reference 13
Task 2 16
Reference 20
Task1
1.0 Introduction
British Airways (BA) is the nation's flag carrier airline of United Kingdom, and it's the biggest airlines in its fleet size, international destinations, and international flights. BA was formed by merging two major London-based airlines British Overseas Airlines Corporation (BOAC) and British European Airlines (BEA), and two smaller airlines, which made it as biggest Airlines.It carries more than 30 million passengers, earning an average of approximately £9 billion in revenue. British Airways aims at providing high customer satisfaction and high quality service, in terms of comforts, services, food and so on. (Chan, 2000)
BA uses the differentiation strategy as business level strategy. The core competencies of BA are providing a premium quality service. BA takes pride in providing a full service experience to customers in air and on the ground. The operations of management at BA has assures fresh and rich food to be stocked and served to passengers while they are onboard the flights as well as other featured services.Another competitive advantage requires from BA is the setting up of a global electronic network to bring the services closer to the target customers of the airline. A 24-hour customer support group corresponds to customer queries. Online ticket reservation and flight schedules open up a great domain of options available to the prospective travellers (BA, 2008).
2.0 Analysis and Discussion
2.1 Industry analysis
Air travel remains a large and growing industry.In the past decade, air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1.5 billion
Task1 2
1.0 Introduction 2
2.0 Analysis and Discussion 3
2.1 Industry analysis 3
2.2 Stakeholders 4
2.3 Culture of British Airways 5
2.4 Product Positioning 7
2.5 Value chain 8
2.5.1Primary Activities. 8
2.5.2 Support activities 9
2.6 SAFE analysis 11
Reference 13
Task 2 16
Reference 20
Task1
1.0 Introduction
British Airways (BA) is the nation's flag carrier airline of United Kingdom, and it's the biggest airlines in its fleet size, international destinations, and international flights. BA was formed by merging two major London-based airlines British Overseas Airlines Corporation (BOAC) and British European Airlines (BEA), and two smaller airlines, which made it as biggest Airlines.It carries more than 30 million passengers, earning an average of approximately £9 billion in revenue. British Airways aims at providing high customer satisfaction and high quality service, in terms of comforts, services, food and so on. (Chan, 2000)
BA uses the differentiation strategy as business level strategy. The core competencies of BA are providing a premium quality service. BA takes pride in providing a full service experience to customers in air and on the ground. The operations of management at BA has assures fresh and rich food to be stocked and served to passengers while they are onboard the flights as well as other featured services.Another competitive advantage requires from BA is the setting up of a global electronic network to bring the services closer to the target customers of the airline. A 24-hour customer support group corresponds to customer queries. Online ticket reservation and flight schedules open up a great domain of options available to the prospective travellers (BA, 2008).
2.0 Analysis and Discussion
2.1 Industry analysis
Air travel remains a large and growing industry.In the past decade, air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1.5 billion