England Optical
Executive Summary
This paper is to find out the marketing plan of England Optical Group (EOG). This paper will focus on EOG, optical market and EOG’s main competitor (Focus-Point). This paper will consist of EOG history, background, weakness and strength and all types of marketing issues. This paper also will consist of optical business environment which included the environment, opportunity and threat in this industry. Besides, this paper will included some part of Focus Point information about their strength, weakness and company background which seen as the key factor influencing this industry or bringing threat to EOG. The information on this paper is from two methods, they are primary data and secondary data. Primary data is collected through face-to-face interview with EOG branch manager and EOG headquarters’ supplier. Secondary data is collected through Internet. EOG official web site and their main competitor (Focus-point) official web site are used. Throughout completing this paper, there are some problem occur which affect the accuracy of this research. Availability of information in term of financial situation and top management from EOG are not able to obtain to further support the data on this research.
Introduction
England Optical Group (EOG) has established their first outlet in Malaysia at 1979. Today, it is Malaysia's largest optical chain store, with more than 600 staff and having outlets in China, Cambodia and Singapore under the brand name of E-OPTICS totaling of 150 outlets (EOG, 2008). EOG expand their business through England Optical Group’s Franchise Venture Capital Fund (FVCF).
1.1 Company Analysis
England Optical Group (EOG) is the largest optical chain store certified by the Malaysia book of records. It has been caring vision of human being for more than two and a half decades. Their main goal is gearing towards achieving its International stature as a leader of the optical world. EOG obtain the largest optical business
This paper is to find out the marketing plan of England Optical Group (EOG). This paper will focus on EOG, optical market and EOG’s main competitor (Focus-Point). This paper will consist of EOG history, background, weakness and strength and all types of marketing issues. This paper also will consist of optical business environment which included the environment, opportunity and threat in this industry. Besides, this paper will included some part of Focus Point information about their strength, weakness and company background which seen as the key factor influencing this industry or bringing threat to EOG. The information on this paper is from two methods, they are primary data and secondary data. Primary data is collected through face-to-face interview with EOG branch manager and EOG headquarters’ supplier. Secondary data is collected through Internet. EOG official web site and their main competitor (Focus-point) official web site are used. Throughout completing this paper, there are some problem occur which affect the accuracy of this research. Availability of information in term of financial situation and top management from EOG are not able to obtain to further support the data on this research.
Introduction
England Optical Group (EOG) has established their first outlet in Malaysia at 1979. Today, it is Malaysia's largest optical chain store, with more than 600 staff and having outlets in China, Cambodia and Singapore under the brand name of E-OPTICS totaling of 150 outlets (EOG, 2008). EOG expand their business through England Optical Group’s Franchise Venture Capital Fund (FVCF).
1.1 Company Analysis
England Optical Group (EOG) is the largest optical chain store certified by the Malaysia book of records. It has been caring vision of human being for more than two and a half decades. Their main goal is gearing towards achieving its International stature as a leader of the optical world. EOG obtain the largest optical business