Preview

entering the soft drinks industry in india

Best Essays
Open Document
Open Document
3522 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
entering the soft drinks industry in india
Entering the Soft Drinks Industry in India

Global and International Business Contexts

Word Count: 2896

Contents
Contextual Analysis:
Page: 3: Background to India:
Page 3: Porter’s National Diamond: Factor Conditions
Page 3: Porter’s National Diamond: Demand Conditions
Page 4: Porter’s National Diamond: Firm Strategy, Structure and Rivalry
Page 5: Porter’s National Diamond: Related and Supporting Industries
Page 5: Porter’s National Diamond: Role of Chance
Page 5: Porter’s National Diamond: Role of Government
Page 6: Porter’s Five Forces: Buyer Power
Page 6: Porter’s Five Forces: Supplier Power
Page 6: Porter’s Five Forces: New Entrants
Page 6: Porter’s Five Forces: Substitutes
Page 7: Porter’s Five Forces: Rivalry
Page 7: The Diffusion Curve
Page 8: Recommendations
Page 9: Critical Evaluation of the Porter’s National Diamond Model
Page 10: Reference List

Contextual Analysis
Background to India
India is an enormous and diverse country with a population of over 1 billion people, making it difficult to make any generalisations about what Indians like and want from a soft drink (Background to Business in India, 2011). The soft drink industry in India has been growing rapidly since 2006 and in 2010 generated a profit of $3.8 billion and although the market is set to decelerate, by 2015 he market value will be $5.9 billion (Soft Drinks Industry Profile: India, 2011). From this, India is an attractive marketplace with many opportunities for a soft drinks manufacturer to want to expand in to.
Porter’s National Diamond: Factor Conditions
India has a very young population with over half being under the age of 25 (BSCAA , 2009) This is an advantage to the MNC wanting to expand their business in to India as research by Euromonitor (2011) suggests that young people aged 16-25 are more likely to purchase bottled soft drinks. Conversely, the diversity of the population in India must be stressed as it is such a
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Aldi in Australia 2
    • 4156 Words
    • 17 Pages

    Aldi in Australia 2

    Based on the case provide to us that was put together by Ingrid Bonn, School of Business, Bond University. A report was prepared that will enable the company to analyze its current position in the market and help ensure that they start to further grow and capture the entire Australian market.…

    • 4156 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    China and India’s Youth Demographics and Trends
    • 732 Words
    • 3 Pages

    China and India’s Youth Demographics and Trends

    As the United States continue to grow over the years, it is certain that we should also acknowledge that other countries will be expanding also. We tend to focus how each country is growing in technology but there are many other trends that we are forgetting. Youths in China and India tend to follow their own trends. We will discuss China and India by describing the products (goods and services) that interest their youth markets, comparing and contrasting the micro- and macro-environmental forces that can influence the marketing strategies for these products, and analyzing the marketing strategies of these two countries and compare them with Western-based consumption marketers.…

    • 732 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Coke Zero
    • 666 Words
    • 3 Pages

    Coke Zero

    As consumer tastes and preferences change over time, firms in the soft drink industry should adjust their existing products to meet the needs of their existing client base in order to maintain their market share. Since more markets are emerging, they also need to develop new product that will win the emerging markets. By modifying their old products to meet the demands of the existing/ loyal clients, it will…

    • 666 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Coke and Pepsi in India
    • 1554 Words
    • 7 Pages

    Coke and Pepsi in India

    India has the second largest population by country in the entire world. The population is estimated at 1.22 billion as of July of 2013 ( (The World Factbook, 2013). India, with its expanding economy, represents a great opportunity for foreign investors. However, there are numerous hurdles for any MNC to overcome if they want to succeed in India. India has difficult trade policies, rules, and regulations, and the use of a foreign brand name is prohibited in India (Ulitin, 2013). Additionally, because of Pepsico’s failure to live up to some of its promises to improve the economy as part of it being allowed to conduct business in India, Pepsico and other MNCs developed a reputation as organizations that cannot be trusted (Pepsi 's entry into India, 2009). Pepsico and Coca-Cola were well aware of the challenges present when attempting to enter emerging markets, and they enjoyed several years of increased market share and increased revenues prior to 2003.…

    • 1554 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Coca Cola White Paper
    • 8126 Words
    • 33 Pages

    Coca Cola White Paper

    widespread illiteracy and ignorant attitude towards money product preference are some of the most pronounced characteristics of Indian middle class consumers. This kind of demographic distribution makes it hard for companies to sell a product which neither falls under the category of need nor under necessity. India is a country of over a billion people, with a very low per capita consumption of soft drinks. An independent study shows that out of 120 billion litres of non alcoholic beverage consumed in India, only 4% falls under the ready-to-drink category. Here in lies the next big opportunity. With increased urbanisation, growth of the middle class and both spouses coming under employed category, increasing number of people are getting introduced to ready-to-drink packaged drinks, which…

    • 8126 Words
    • 33 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Pepsico Report Executive Summary
    • 280 Words
    • 2 Pages

    Pepsico Report Executive Summary

    Data has been obtained both from primary sources and secondary sources for the purpose of this project. Primary data has been obtained directly by surveying the various retailers of carbonated soft drinks in and around Bangalore, and secondary data has been obtained from the various internal documents of PepsiCo. However the only limitation of this report is that the findings of the report are based on the data available only from 01/01/2007 to…

    • 280 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Coca-Cola in India Case
    • 4020 Words
    • 17 Pages

    Coca-Cola in India Case

    2. Coca-Cola India, Tuck School of Business at Dartmouth, 2004-1-0085, Jennifer Kaye, T’05, under the direction of Professor Paul A. Argenti…

    • 4020 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    Focus Group Report on Launching a New Soft Drink
    • 1039 Words
    • 5 Pages

    Focus Group Report on Launching a New Soft Drink

    Section B of IIFT (Kolkata Campus) held a of focus group discussion involving various budding managers. The group had a mix of students in terms of states of origin and work experience. The discussion revolved around launching a new soft drink in the market. The information gathered is presented below.…

    • 1039 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Soft Drink and Coca-cola India
    • 3489 Words
    • 14 Pages

    Soft Drink and Coca-cola India

    1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem .......................................................................................................................... 3 1.3 Coca-Cola’s Decisions........................................................................................................................ 3 1.4 Company’s Challenges ....................................................................................................................... 4 1.5 Company’s Opportunities ................................................................................................................... 5 
 2. Data Analysis ........................................................................................................................................... 5 2.1 Who found out what, when and how? ................................................................................................ 5 2.2 Timeline and events that produced the current the situation .............................................................. 5 2.3 Opinions anchored by evidence from the case ................................................................................... 7 
 3. Solving the problem ................................................................................................................................ 7 3.1 Alternative Generation........................................................................................................................ 7 3.1.1 Where the causes of the problem identified properly?…

    • 3489 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Coke N Pepsi
    • 5703 Words
    • 23 Pages

    Coke N Pepsi

    In India, over 45 percent of the soft drinks industry in 1993 consisted of small manufacturers. Their combined business was worth…

    • 5703 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Pepsi Strategy to India
    • 1917 Words
    • 8 Pages

    Pepsi Strategy to India

    The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very attractive to the Indian government.…

    • 1917 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Indian Beverage Industry Report
    • 15082 Words
    • 61 Pages

    Indian Beverage Industry Report

    Issues Related to Indian Beverage Market-----------------------------16 15. SWOT Analysis Of Indian Beverage Industry---------------------------18 16. The Leading Beverage Companies And Their Competitive Brands----19 • Coca Cola Company-----------------------------------------------20 • PepsiCO India------------------------------------------------------23 • UB Group-----------------------------------------------------------28 • Dabur India Limited-----------------------------------------------30 • Red Bull------------------------------------------------------------32 • Café Coffee Day---------------------------------------------------34 • Nestle India--------------------------------------------------------35 • Tata Global Beverages Ltd----------------------------------------37 17. Major Markets…

    • 15082 Words
    • 61 Pages
    Powerful Essays
    Read More
  • Good Essays

    Red Crowne Philippines, Developing a Startup Strategy
    • 485 Words
    • 2 Pages

    Red Crowne Philippines, Developing a Startup Strategy

    The soft drink market is shrinking because of the present economic condition. Cost and prices will continue to increase, thus a large number of people in the low end of the market will switch to a cheaper alternative, such as water, gulaman, etc.…

    • 485 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Success Factors of soft driks manufacturers in bangladesh
    • 5109 Words
    • 21 Pages

    Success Factors of soft driks manufacturers in bangladesh

    Soft Drinks Industry like other developing and developed countries is getting much popularity in Bangladesh. The number of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in both urban and rural areas are taking soft drinks in a large amount.…

    • 5109 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    National Business Systems and Cultural Conditions in India
    • 2849 Words
    • 12 Pages

    National Business Systems and Cultural Conditions in India

    This report will look at the National Business Systems and cultural conditions in India and will provide a brief assessment of how this will affect the firms. The report then moves on to assess the patterns and trends of trades between the two countries especially in the beverage industrys. The implication of international institutions on the firm, an assessment on the entry mode (FDI or export), advices on the problem of establishing and operating a corporate social responsibility (CSR) in India and finally providing recommendation on whether or not Boost Energy should invest in India.…

    • 2849 Words
    • 12 Pages
    Powerful Essays
    Read More

Related Topics