Entrepreneurial Research Paper
ENTREPRENEURIAL RESEARCH PAPER: Page 1
Devry University, SBE 310
Kim Thayer
Bruce Huang
June 19, 2011
ENTREPRENEURIAL RESEARCH PAPER: Page 2
TABLE OF CONTENT:
Failure Introduction: ………………………………………… Page 3 and 4
Reason for Failure: …………………………………………… Page 5 and 6
Analysis: ………………………………………………………….. Page 7 and 8
Conclusion: ………………………………………………………. Page 9
References: ……………………………………………………….. Page 10
ENTREPRENEURIAL RESEARCH PAPER: Page 3
Failure Introduction: The business I am writing about is been in the news recently due to a few closures of some of their restaurants. Perkins & Marie Callender’s Inc., has recently closed some of their restaurants in the Florida and surrounding areas. The reason for this closure is due too the fact that the economy has been very unstable for a while, and the company has too cut back on some of their restaurants in order to keep a majority of their restaurants open to the public. These restaurants are considered sit down family orientated restaurants that are tailored to family meals and they even have express service for take out orders. They are considered a very reasonably priced restaurant that can fit into many family budgets for an out on the town dinner for a family. The atmosphere of this restaurant is considered a family oriented style and is very friendly and outgoing in their service to the public. Their competitors were other restaurants like McDonalds, Applebee, Texas Roadhouse, Cracker Barrel, and other family oriented restaurants. There were many restaurants that are considered to be their competitors, but in reality Perkins was a generally family oriented restaurant, with a friendly atmosphere and very reasonably priced, unlike Applebee who’s prices are more expensive, and their serviced and their atmosphere are not very friendly or family
Devry University, SBE 310
Kim Thayer
Bruce Huang
June 19, 2011
ENTREPRENEURIAL RESEARCH PAPER: Page 2
TABLE OF CONTENT:
Failure Introduction: ………………………………………… Page 3 and 4
Reason for Failure: …………………………………………… Page 5 and 6
Analysis: ………………………………………………………….. Page 7 and 8
Conclusion: ………………………………………………………. Page 9
References: ……………………………………………………….. Page 10
ENTREPRENEURIAL RESEARCH PAPER: Page 3
Failure Introduction: The business I am writing about is been in the news recently due to a few closures of some of their restaurants. Perkins & Marie Callender’s Inc., has recently closed some of their restaurants in the Florida and surrounding areas. The reason for this closure is due too the fact that the economy has been very unstable for a while, and the company has too cut back on some of their restaurants in order to keep a majority of their restaurants open to the public. These restaurants are considered sit down family orientated restaurants that are tailored to family meals and they even have express service for take out orders. They are considered a very reasonably priced restaurant that can fit into many family budgets for an out on the town dinner for a family. The atmosphere of this restaurant is considered a family oriented style and is very friendly and outgoing in their service to the public. Their competitors were other restaurants like McDonalds, Applebee, Texas Roadhouse, Cracker Barrel, and other family oriented restaurants. There were many restaurants that are considered to be their competitors, but in reality Perkins was a generally family oriented restaurant, with a friendly atmosphere and very reasonably priced, unlike Applebee who’s prices are more expensive, and their serviced and their atmosphere are not very friendly or family
References: Page 10 Perkins Web Site: Perkins Restaurant and Bakery - At a Glance Perkins Web Site: http://www.perkinsrestaurants.com/news_financials/59PRKMC%20Restructuring%20Release%206-13-11%20Final.pdf