Assignment 1
Case study
Name:Eleni Botes
Student Number: 41217323
Tutor:Ian Gregson
Table contents
1. Introduction
2. Contents
3. Skills
4. Attributes
5. Personal skills analysis
6. Scanning the external environment
7. References
8. Bibliography
1. Introduction
Task one of this case study refers to the examination of Annie Hall’s achievements which include “Time for a Change”. I am required to discuss and identify the skills, attributes, and behavior of the entrepreneur Annie Hall which will be discussed and analyzed further. I will also list my own thoughts and observations regarding the skills required to persevere as an entrepreneur and I will make parallel comparisons with those of proven business theorists.
Task two refers to carrying out personal attributes which will be identified using examples from my current capabilities as an entrepreneur and also refer to my understanding of how I will be able to improve those attributes.
On task three I will develop an analysis regarding the early detection of signs of opportunities and threats that may influence current and future plans of the hospitality industry. This analysis needs to take action before a business plan begins to draw influence from other businesses or competitors. (Slept analysis) Social, Legal, Economic, political and Technological.
Main body task one
Annie Hall is a self-made business woman, who started from scratch back in the early 90’s and is today known as a successful entrepreneur in Hillington and generates a turnover in excess of a million pounds a year. As a woman back in the 90’s after her marriage was over she had the responsibility of taking care of her two sons and it was financially challenging so it was not easy to have a comfortable life.
On her way to becoming a revered entrepreneur over the years, Annie Hall has gained valuable skills by taking it step by step. She left school at an early age against her