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Entreprenuership

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Entreprenuership
ENTREPRENUERSHIP
Entrepreneurship can be described as a process of action an entrepreneur undertakes to establish his enterprise. It is the ability to create and build something from practically nothing. It is an attitude of mind to seek opportunities, take calculated risks and derive benefits by setting up a venture. It comprises of numerous activities involved in conception, creation and running an enterprise.
We all know what entrepreneurship is. It is the cover-all-bases, create-from-whole-cloth style of leadership that must be exercised in order to establish or re-launch a new business entity and achieve sustainable success doing so. Some people mistakenly believe the central theme of entrepreneurship is the great big idea, but there have been plenty of game-breaking ideas that have been brought into the commercial landscape only to fall flat and fail miserably. Given the choice, I would much rather take hold of a somewhat pedestrian, but defensible, business idea or opportunity and support it with a market-winning strategy and near-perfect execution. There have been plenty of highly successful businesses built and sustained for the long-term on products and services that are nether revolutionary or exclusive. I’ll take a good idea and perfect execution every time over a great idea and marginal execution.
Who is an ENTREPRENUER?
An entrepreneur is a person who starts an enterprise. He searches for change and responds to it. A number of definitions have been given of an entrepreneur- The dictionary defines an entrepreneur as “one who organizes, operates and assumes the risk for a business venture.” The true entrepreneur is one who embarks on a business venture knowing that he may end up poorer than when he started! That is risky, but therein lies the thrill and the lure for the entrepreneur.
Maybank which was started by an individual Mr. Khoo Teck Puat. In 1960, Khoo restarted his career in banking by founding Malayan Banking (now commonly

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