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Group #1
Adidas vs. Nike
12/08/2011
Environmental, sustainability and social responsibility reports are always created for vast amounts of companies around the world. Adidas and Nike are huge competitors in the sports manufacturing industry. Adidas is the second largest manufacturer of sporting equipment and clothing in the world behind the American company known as Nike. Adidas’ global headquarters is located in Herzogenaurach, Germany while Nike’s headquarters is located in Beaverton, Oregon. Adidas was first founded in the year 1948 and Nike was first founded in 1964. These two companies are well known both here in America as well as in Europe. Although both companies have environmental, sustainability and social responsibility reports, the contents of the reports will vary as would any reports from different companies. Since no two companies will report the same ideas, the reporting guidelines and the role of accountants are critical and must be taken into account when creating these reports. When examining the websites for Nike and Adidas, it was relatively easy to navigate to the social responsibility reports and strategies pages for both of the companies. If one goes to the home page of either company, the social responsibility, sustainability and environmental reporting documents can be accessed by clicking on the “about us” link. . Within these pages one can find reports on anything that the company produces from the current year or even previous years that people can look back on. A main reason that explains why the information may be easy to obtain is most likely because these are the two top companies in the sports manufacturing industry and they want to make sure their reports are clear, concise, and maintain the creditability of the company. Along with that, it is known in the business world
References: http://phoenixbusiness.hubpages.com/hub/Nike-Global-Business-and-Challenges http://investing.businessweek.com/research/stocks/financials/financials.asp?ticker=ADDDF:US http://www.envido.co.uk/news/521-adidas-to-lower-its-environmental-impact-by-15-in-2015 http://www.adidas-group.com/en/ser2010/environment/strategy-2015/impacts-along-the-value-chain/Default.aspx http://www.globalreporting.org/AboutGRI/ http://www.adidas.com/us/shared/aboutadidas.asp http://nikeinc.com/pages/responsibility http://abcnews.go.com/Business/story?id=7493947&page=1#.Tt_awYIi-f4 Cost Management: Measuring, Montitoring, and Motivating Performance 1st ed. Eldenburg and Wolcott. Wiley