Unlike the other candidates, he isn't afraid to stir up drama, securing him a spot in the public eye. Social media favors short messages which can trigger a response. Trump's popularity climbed to new heights …show more content…
after he demonized Mexican immigrants (Carr). His provocative concept of building a wall to prevent illegal Mexican immigration inspired sustainable engagement among the public with Trump's campaign. It caught the attention of young adults, drawing them into the political process. Young adults, the most active group on social media, turned the Trump wall into a trending meme. Trump knows how to create memorable discussions by using outrageous topics.
Trump fits into social media's toxic culture, making him relevant to social media users.
His self-assured attitude is acceptable for inciting social media riots. Social media values emotional appeals over logical appeals. Trump often uses Twitter to poke his opposition and rally his supporters. His impolitic tweets attracted a wide variety of responses and helped him build a vast fanbase (Carr). When Trump posts a controversial opinion, there are always many fans backing him up in the debate that ensues. All the replies to Trump's tweet: "Huma Abedin, the top aide to Hillary Clinton and the wife of perv sleazebag Anthony Wiener, was a major security risk as a collector of info," were focused on the racism and the disrespect dropped on Anthony. Trump supporters countered replies made against Trump in multiple ways, including the citing of American pride and Trump's charitable actions towards civil rights groups. Hillary's Twitter, however, is a free-for-all because people don't care for her boring advertisements. By controlling the Internet's agenda, Trump can stay relevant in people's busy lives.
On social media, Trump supporters have the chance to convert the outnumbered Trump haters over to their side. People go online looking to reinforce their biases (Carr). Trump supporters can always find new posts on his social media to reinforce their point of view and contribute to the fight against Hillary supporters. Funny images posted by fans portray Hillary as a liar. Even Hillary's Twitter is full of retorts from Trump supporters. Unlike Hillary, who play the safe politics game, Trump carelessly speaking his mind portrays him as authentic. Authenticity is valuable on social
media.