Essay on Sports Sponsorship
Essay on Sports Sponsorship
Sport Sponsorship is a very important issue in Germany. Many Sports Clubs act as companies which merchandise products and promote sports shows. They need sponsors for financing the sport events, the athletes or teams. It is important that the athlete or team has a very good environment so they can do a good job and concentrate on best results.
Sport has become a product that companies pay for. However, why and for what does the industry invest into this product?
The main reason for companies to invest into professional sports is because many kinds of sports have a certain desirable image or the athlete / player is an idol for the people. The identification with the athletes / players is strong, they are role models for the spectators and younger generations. The investors hope that when people see the athlete they also think of the product features and vice versa. Later if the target group goes into a shop, they see the product and remember the connection. Maybe they even buy the product. It is very important that the image of the product and the image of the athlete correspond to each other. Therefore, it is impossible in Germany that a football player would promote red lipstick.
If a company needs a new or better image for itself or for a product, they often sponsor a sports club or an athlete. The German company Siemens sponsors Real Madrid because Real Madrid’s team is supposed to be modern and excellent at what they do, an image that Siemens wishes to imply for their own company.
Another reason for sports sponsorship can be the introduction of a new and still unknown product or that the company itself is still new and unknown. Therefore, the company tries to gain attention by advertising with sport events or athletes. In the 1980s Commodore was a sponsor for the 1. FC Bayern München, because nobody knew Commodore and they gained public attention with their commitment..
But some sponsors work with little clubs to be
Sport Sponsorship is a very important issue in Germany. Many Sports Clubs act as companies which merchandise products and promote sports shows. They need sponsors for financing the sport events, the athletes or teams. It is important that the athlete or team has a very good environment so they can do a good job and concentrate on best results.
Sport has become a product that companies pay for. However, why and for what does the industry invest into this product?
The main reason for companies to invest into professional sports is because many kinds of sports have a certain desirable image or the athlete / player is an idol for the people. The identification with the athletes / players is strong, they are role models for the spectators and younger generations. The investors hope that when people see the athlete they also think of the product features and vice versa. Later if the target group goes into a shop, they see the product and remember the connection. Maybe they even buy the product. It is very important that the image of the product and the image of the athlete correspond to each other. Therefore, it is impossible in Germany that a football player would promote red lipstick.
If a company needs a new or better image for itself or for a product, they often sponsor a sports club or an athlete. The German company Siemens sponsors Real Madrid because Real Madrid’s team is supposed to be modern and excellent at what they do, an image that Siemens wishes to imply for their own company.
Another reason for sports sponsorship can be the introduction of a new and still unknown product or that the company itself is still new and unknown. Therefore, the company tries to gain attention by advertising with sport events or athletes. In the 1980s Commodore was a sponsor for the 1. FC Bayern München, because nobody knew Commodore and they gained public attention with their commitment..
But some sponsors work with little clubs to be