Ethical Advertisement.
DIFFERENT ETHICAL ISSUES REGARDING ADVERTISEMENT
Much of the controversy over advertising stems from the ways many companies use it as a selling tool and from its impact on society’s tastes, values, and lifestyles. In the ads where sexual stereotyping is used, there is a relationship between the recall of the ad and the consumer’s subsequent purchasing decision. Similar relationships are also evident in ads that use cultural stereotyping and emotional exploitation. Consumers also tend to remember the ad and get motivated to purchase products/services when they feel that the information in the ad is truthful and not deceptive.
The six most important ethical issues in advertisements are as follows:
1) Advertisements targeting Vulnerable Groups
2) Cultural issues in advertisements
3) Comparative and Competitive Advertisement
4) Subliminal advertisements
5) Use of deception in advertisements
6) Advertisements of Controversial Products
Advertisements targeting Vulnerable Groups
Companies are targeting children in their advertisements irrespective of the negative impact and affect on their personality. While advertising several elements regarding ethics are not considered, and in this report we will focus on few of those issues.
Adults are also targeted by the companies. Later in this report it will be discussed how companies build perceptions and image of different cultures in minds of young generation. How the youth is being affected by the companies’ unethical practices?
Advertisement regarding Culture
The importance of recognizing human differences such as age, gender, and ethnicity do exist and can significantly impact a practitioner’s work. Advertisers are manipulating the cultural ethnicity and are trying to build their own culture. However their practice is considerably raising the cultural issues in different and diversified geographical areas around the globe.
Much of the controversy over advertising stems from the ways many companies use it as a selling tool and from its impact on society’s tastes, values, and lifestyles. In the ads where sexual stereotyping is used, there is a relationship between the recall of the ad and the consumer’s subsequent purchasing decision. Similar relationships are also evident in ads that use cultural stereotyping and emotional exploitation. Consumers also tend to remember the ad and get motivated to purchase products/services when they feel that the information in the ad is truthful and not deceptive.
The six most important ethical issues in advertisements are as follows:
1) Advertisements targeting Vulnerable Groups
2) Cultural issues in advertisements
3) Comparative and Competitive Advertisement
4) Subliminal advertisements
5) Use of deception in advertisements
6) Advertisements of Controversial Products
Advertisements targeting Vulnerable Groups
Companies are targeting children in their advertisements irrespective of the negative impact and affect on their personality. While advertising several elements regarding ethics are not considered, and in this report we will focus on few of those issues.
Adults are also targeted by the companies. Later in this report it will be discussed how companies build perceptions and image of different cultures in minds of young generation. How the youth is being affected by the companies’ unethical practices?
Advertisement regarding Culture
The importance of recognizing human differences such as age, gender, and ethnicity do exist and can significantly impact a practitioner’s work. Advertisers are manipulating the cultural ethnicity and are trying to build their own culture. However their practice is considerably raising the cultural issues in different and diversified geographical areas around the globe.