Choose a topic: Technology; Sports Equipment; Clothing; Food
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical?
My Response:
All the advertisements that are aimed at teenagers, especially clothing, are very effective. Teens are frequently the target of advertising because they have a lot of money to spend since they don’t have bills to pay and are always craving the newest “luxury” items. The advertisements nowadays are not ethical at all and the reason why is because companies are not trying to advertise their products to show people the availability of their product, they are basically trying to make teens believe that they need the current technology and new …show more content…
Title: “Pressure on Teens to Wear Fashionable Clothes”
Date of Access: 5/17/15
URL: http://www.livestrong.com/article/1002115-pressure-teens-wear-fashionable-clothes/ The central idea of “Pressure on Teens to Wear Fashionable Clothes” is that teens are being peer pressured by advertisemtns to buy all the newest fashion & technology. When teens see their favorite TV star wearing the latest trends, it makes the teenager want to buy it too.
Thesis Statement: Advertisements are allowing and affecting teens to start being independent buyers. I strongly believed that most ads are unethical because advertisements will say whatever teens want to hear in order for them to buy their products. Teens are also getting a lot of self-esteem problems and eating disorders because they’ve been trying to look like the models from the advertisements.
Outline:
I. Ads affect teens
a. Makes them independent buyers.
b. Give them self-esteem …show more content…
It is not uncommon for the advertiser to use unethical means to sell their product to an unexperienced teen to make a sale. Unfortunately, the teen/victim believes that the product being advertised will have a tremendous and positive change in their life, their appearance and their popularity. The reality that eventually sets in to the teen is that it did not and the psychological effects may be devastating.
Teenagers with low self-esteem issues are the easiest targets for the advertisers. This group of teens will believe anything they see, read or are told and often fall the hardest when they discover the outcome that the advertiser promised did not come true. They then develop a frame of mind whereby they regard themselves as being substandard to their peers and friends and make no effort to better themselves as they have given up.
Work Cited
Megandolan. "Advertising Targets, Affects Teens." The Spectator. West High 's Newspaper, 9 Mar. 2015. Web. 18 May 2015.
"Is Marketing to Teens, Children, and Even Babies Ethical?" HubPages. HubPages, n.d. Web. 18 May