Ethical Considerations
Legal and Ethical Considerations:
Main Challenges
1. Understanding the moral risks of new technology. Millions of records on private citizens now available over the counter pose a threat to privacy. Principles of right and wrong
2. Establishing corporate ethics policies that include information systems issues.
Main Social Legal and Ethical issues:
1. Privacy & personal information 2. Freedom if speech 3. Can we trust computers? 4. Intellectual property 5. Computer Crime 6. General social issues 7. Ethics
Ethical Values to be considered while we start any Digital Marketing:
Under what conditions the privacy of others should be invaded?
What legitimates intruding …show more content…
World is developing day by day same like Digital users. Even though we have separate loyal customers for United Airlines, most among them are Digital users in this current environment. The travelers are reaching the helpdesk quite often enquiring flight status, rental car and hotel in the target location. United has a digital business strategy to attract travelers with good customer service, but we see United doesn’t have a social networking app to save their travelers time to accommodate and plan their travel. The main problem I see getting access to the travel/location Information is lack of social networking between the travelers who used …show more content…
The company that clearly understands that difference is the business that will be the most successful, the most durable - and the most profitable.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
1. Strategy means 'a global plan to reach a long-term goal,' and is taken from a Greek word that means "army leadership".
Tactics, on the other hand, means a short term plan or behavior and comes from a Greek word that means "science of arrangement" (of an army). Tactics are the actual ways in which the strategies are executed.
One uses tactics (little tricks) in a strategy (long-term plan).
If the company is not careful, tactics may end up being simply quick fixes that can bring short term gain, but they will not lead to long-term success unless rigorously applied; and they must be part of an overall plan for success. Therefore, it is critical to look at each tactic from the standpoint of what it will do to achieve your overall strategy. Tactics are specifically created and selected to reach particular and measurable
Main Challenges
1. Understanding the moral risks of new technology. Millions of records on private citizens now available over the counter pose a threat to privacy. Principles of right and wrong
2. Establishing corporate ethics policies that include information systems issues.
Main Social Legal and Ethical issues:
1. Privacy & personal information 2. Freedom if speech 3. Can we trust computers? 4. Intellectual property 5. Computer Crime 6. General social issues 7. Ethics
Ethical Values to be considered while we start any Digital Marketing:
Under what conditions the privacy of others should be invaded?
What legitimates intruding …show more content…
World is developing day by day same like Digital users. Even though we have separate loyal customers for United Airlines, most among them are Digital users in this current environment. The travelers are reaching the helpdesk quite often enquiring flight status, rental car and hotel in the target location. United has a digital business strategy to attract travelers with good customer service, but we see United doesn’t have a social networking app to save their travelers time to accommodate and plan their travel. The main problem I see getting access to the travel/location Information is lack of social networking between the travelers who used …show more content…
The company that clearly understands that difference is the business that will be the most successful, the most durable - and the most profitable.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
1. Strategy means 'a global plan to reach a long-term goal,' and is taken from a Greek word that means "army leadership".
Tactics, on the other hand, means a short term plan or behavior and comes from a Greek word that means "science of arrangement" (of an army). Tactics are the actual ways in which the strategies are executed.
One uses tactics (little tricks) in a strategy (long-term plan).
If the company is not careful, tactics may end up being simply quick fixes that can bring short term gain, but they will not lead to long-term success unless rigorously applied; and they must be part of an overall plan for success. Therefore, it is critical to look at each tactic from the standpoint of what it will do to achieve your overall strategy. Tactics are specifically created and selected to reach particular and measurable