It is nearly impossible to pick up any newspaper and avoid reading a section that deals with the unethical or even illegal conduct of the people who run our companies. Whether it’s stock manipulation, dubious accounting practices, or discarding of environmental waste, the stories keep on emerging. Ethical standards mostly relate to performance or behavior that is not covered by law, and the rule of law covers behaviors that may not necessarily be covered by moral or ethical standards. The principles for social or ethical conduct are embodied within each member of staff as well as within the business itself. Ethics are “the code of moral values and principles that rule the behavior of a person or group with respect to what is right or wrong (McGraw-Hill, 1)”. Because business practices reflect the values, attitudes, and behavior patterns of an organizations culture, ethics are as much an organizational issue as a personal one. Every individual brings his/her personal set of values, and beliefs into the workplace. The organization’s ceremonies, rituals, symbols, language, slogans, founder and its history also influences one’s decision. Since business practices reveal the values, attitudes, and behavior patterns of an organization itself, ethics are to a great extent an organizational issue as a personal one. In this report, an organization is investigated in response to ethics in marketing. The Body Shop is perceived to be among the most ethical of companies, and is considered to be one of the best companies worldwide at managing and effecting environmental resources. Anita Riddick founder of The Body Shop is internationally known for the unconventional success of her cosmetics business and for the ethical standards she promotes through her company.
What do you think makes a company ethical? Read on and find out how this organization markets itself as being ethical…
Set up on 26 March 1976 by Anita Riddick,