BUSINESS RESEARCH
Mian Umair Asghar
Week 4
Global Institute DHA
INTRODUCTION
Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others.
The goal is to ensure that no one is harmed or suffers adverse consequences from
INTRODUCTION
Begin data collection by explaining to the respondent the benefits expected from the research.
Explain to the respondents that their rights and well-being will be adequately protected, and say how this will be done.
Be certain that interviewers obtain the informed consent of the respondent.
Research Ethics
1. Non-Discrimination
Avoid discrimination against colleagues or students on the basis of sex, race, ethnicity, or other factors that are not related to their scientific competence and integrity. 2. Objectivity
Strive to avoid bias in experimental design, data analysis, data interpretation, peer review, personnel decisions, grant writing, expert testimony, and other aspects of research where objectivity is expected or required. Avoid or minimize bias or self-deception.
Disclose personal or financial interests that may affect research. Research Ethics
3. Carefulness
Avoid careless errors and negligence; carefully and critically examine your own work and the work of your peers. Keep good records of research activities, such as data collection, research design, and correspondence with agencies or journals.
4. Legality
Know and obey relevant laws and institutional and governmental policies.
Research Ethics
5. Animal Care
Show proper respect and care for animals when using them in research.
Do not conduct unnecessary or poorly designed animal experiments.
6. Social Responsibility
Strive to promote social good and prevent or mitigate social harms through research, public education, and advocacy.
Research Ethics
7. Human Subjects Protection
When conducting research on human subjects, minimize harms and risks and maximize benefits; respect human