Etihad
Etihad Airways Facts and figures
Issue seven September 2009
1
Contents
Etihad Airways
Etihad Airways has in the last quarter seen a number of significant developments in product, sponsorship and network development. While these are challenging times for the aviation industry, the Middle East continues to defy the trend by reporting growth in traffic. Etihad views this as a time of opportunity and has sustained a strategy of measured and controlled growth. Through continued investment in product, fleet and people, the carrier continues to demonstrate its strong confidence in Abu Dhabi and its future. Following its record-breaking aircraft order at the Farnborough Airshow in 2008, Etihad Airways placed engine orders for those planes at the Paris Air Show at Le Bourget in June. If all options and purchase rights are exercised, the total number of engines will be 469, at a list price of US $14 billion, including maintenance contracts. Etihad recently unveiled new state-of-the-art first and business class cabins to once again raise the bar for in-flight experience. Recognising the challenges ahead, Etihad is, through its investments and product innovation, establishing the foundations to be an undisputable market leader when the market recovers. Etihad will also launch flights to Chicago, Cape Town and Hyderabad in third quarter of 2009. In its five year history Etihad Airways has successfully used sports sponsorship to build its brand. In May, the airline announced its biggest deal to date as official club and shirt sponsor of Manchester City Football Club which plays in the English Premier League. In addition to the use of the Etihad logo and branding at the City of Manchester stadium, the deal will see the airline and club work together on several projects including tours to Abu Dhabi and community-based schemes for youngsters. And as the football season is underway, excitement is building as Abu Dhabi accelerates towards the capital’s inaugural Formula 1™
Issue seven September 2009
1
Contents
Etihad Airways
Etihad Airways has in the last quarter seen a number of significant developments in product, sponsorship and network development. While these are challenging times for the aviation industry, the Middle East continues to defy the trend by reporting growth in traffic. Etihad views this as a time of opportunity and has sustained a strategy of measured and controlled growth. Through continued investment in product, fleet and people, the carrier continues to demonstrate its strong confidence in Abu Dhabi and its future. Following its record-breaking aircraft order at the Farnborough Airshow in 2008, Etihad Airways placed engine orders for those planes at the Paris Air Show at Le Bourget in June. If all options and purchase rights are exercised, the total number of engines will be 469, at a list price of US $14 billion, including maintenance contracts. Etihad recently unveiled new state-of-the-art first and business class cabins to once again raise the bar for in-flight experience. Recognising the challenges ahead, Etihad is, through its investments and product innovation, establishing the foundations to be an undisputable market leader when the market recovers. Etihad will also launch flights to Chicago, Cape Town and Hyderabad in third quarter of 2009. In its five year history Etihad Airways has successfully used sports sponsorship to build its brand. In May, the airline announced its biggest deal to date as official club and shirt sponsor of Manchester City Football Club which plays in the English Premier League. In addition to the use of the Etihad logo and branding at the City of Manchester stadium, the deal will see the airline and club work together on several projects including tours to Abu Dhabi and community-based schemes for youngsters. And as the football season is underway, excitement is building as Abu Dhabi accelerates towards the capital’s inaugural Formula 1™