Eurostar Strategic Analysis
Eurostar International Ltd.
Strategic Analysis Report.
|CONTENTS |
1. Introduction
2. Strategic Issue
4. PEST analysis
4.1 Political 4.2 Economic 4.3 Social 4.4 Technological
5. Porter’s 5 Forces
5.1 Barriers to Entry 5.2 Substitutes 5.3 Bargaining Power of Buyers 5.4 Bargaining Power of Suppliers 5.5 Rivalry
6. Grant’s Framework
7. SWOT Analysis
7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats
8. Generic/ Competitive Strategy
10. Recommendation
11. Implementation
12. Conclusion
References
Appendix - RACES
1. Introduction:
We have undertaken a strategic analysis of Eurostar Plc. Having looked at the external influences we have identified the difficulties faced by the company and the coming threats. The aim was to particularly identify the strategic issue and possible solutions to tackle and resolve it, taking into account internal resources of the company and their limitations.
Through extensive use of frameworks and analysis tools we have identified the strategic issue as “How Eurostar can sustain its monopolistic position with the increasing competition in the cross-channel transportation industry?” We have recommended that this could be best addressed by…
Throughout the years Eurostar have been following mainly emergent strategic approach, because it didn’t have any direct competition and therefore could enjoy being passive in its actions. There was simply no necessity to make any deliberate strategic plans. This was acceptable as long as they were the only players in the market and held a monopolistic position. Due to the circumstances they have been focused differentiators as they were the only ones doing cross channel route by rail on passenger trains. However, now,
Strategic Analysis Report.
|CONTENTS |
1. Introduction
2. Strategic Issue
4. PEST analysis
4.1 Political 4.2 Economic 4.3 Social 4.4 Technological
5. Porter’s 5 Forces
5.1 Barriers to Entry 5.2 Substitutes 5.3 Bargaining Power of Buyers 5.4 Bargaining Power of Suppliers 5.5 Rivalry
6. Grant’s Framework
7. SWOT Analysis
7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats
8. Generic/ Competitive Strategy
10. Recommendation
11. Implementation
12. Conclusion
References
Appendix - RACES
1. Introduction:
We have undertaken a strategic analysis of Eurostar Plc. Having looked at the external influences we have identified the difficulties faced by the company and the coming threats. The aim was to particularly identify the strategic issue and possible solutions to tackle and resolve it, taking into account internal resources of the company and their limitations.
Through extensive use of frameworks and analysis tools we have identified the strategic issue as “How Eurostar can sustain its monopolistic position with the increasing competition in the cross-channel transportation industry?” We have recommended that this could be best addressed by…
Throughout the years Eurostar have been following mainly emergent strategic approach, because it didn’t have any direct competition and therefore could enjoy being passive in its actions. There was simply no necessity to make any deliberate strategic plans. This was acceptable as long as they were the only players in the market and held a monopolistic position. Due to the circumstances they have been focused differentiators as they were the only ones doing cross channel route by rail on passenger trains. However, now,
References: 1. [Mannion E., Whittaker P., 1996 Volume: 1 Issue: 6 Page: 12 - 16 ‘European Passenger Services Ltd’] Websites: 1. [‘Eurostar Card Sorting Case Study’, Sep 12, 2007, by Donna Maurer] http://www.rosenfeldmedia.com/books/cardsorting/blog/eurostar_card_sorting_case_stu/