From a Human Resource Management perspective, and with reference to the motivational theories covered in the module, provide a reasoned and academically underpinned critical analysis of the reasons behind the lack of morale and motivation among the employees at Canzalian Credential. Evaluate the effectiveness of pay as a method of motivation in this case.
Further recommendations should also be made outlining suitable changes to the HR strategy and practice in the future and these should be adequately justified.
Word Count: 4,133
Introduction
This assignment reviews the case study provided and analyses the possible reasons for lack of motivation among the staff of the Canzalian Credit Assessment Unit (CCAU). It firstly defines motivation and then briefly considers the different motivational theories covered, before proposing possible reasons for the lack of motivation. The effectiveness of pay as a motivator is specifically considered. Finally recommendations are made, based upon HRM principles, of changes that could be effected at the CCAU to improve both staff motivation and performance going forward.
What is motivation?
According to the Merriam-Webster online dictionary, a motive is ‘something (as a need or desire) that causes a person to act’, and motivation is ‘a motivating force, stimulus, or influence, incentive, drive’. Armstrong (2001, p. 156) describes motivation as ‘goal-directed behaviour’. People are motivated when they have the expectation that a particular action or achievement will result in the attainment of a valued outcome or reward.
According to Armstrong (2001, p. 156), Arnold (1991) defines the components of motivation as follows: * Direction – what a person is trying to do * Effort – how hard the person is trying * Persistence – how long a person keeps trying
The degree of effort and persistence in particular depend on whether the motivation is intrinsic or extrinsic.
Intrinsic motivation is
Bibliography: Merriam-Webster Dictionary, 2011, available at http://www.merriam-webster.com/dictionary/ , accessed on 8 October 2011 Armstrong, M 2001, Handbook of Human Resource Management Practice 8th Edition, Kogan Page Limited, London. Quality of management crucial to lift employee morale and engagement at work, says CIPD, as findings from its quarterly survey highlight salary and job security concerns , 2011, CIPD, available at http://www.cipd.co.uk/, accessed on 8 October 2011