Eve Smith was the founder of Eve’s Phoenix Print shop, located in Toronto area is a socially and environmentally responsible commercial print shop that helps homeless and at risk youth to achieve self-reliance. Company mission is to work hard and find the solutions that create opportunities for homeless and at-risk youth to build healthy and productive futures that enable them to dismount the street life. There is a high demand for workers in the printing industry but very few Business initiatives that encourage young people to consider printing as a career choice. At the Eve’s Print Shop youths are receives: life skills training and counseling; on-the-job print shop training in graphic design and career development assistance. Eva’s Phoenix offers this advantage to the industry as well as providing guidance to homeless and at risk youth by giving them structure, education and a path to self-improvement. Eve Phoenix mission is well recognized by its staff, partners and stakeholders.
The General Environment segment:
Demographic segment: The homeless community in Toronto has reached critical levels. It is estimated that 10,000 young people between age 16 to 24 …show more content…
The Print Shop launched as a social enterprise. Social enterprises are real businesses that work to achieve the social goals. This learning program allowed business leaders to visit three not-for-profit groups in Toronto to get a first-hand view of the challenges and successes faced by people who are homeless, and the effective work being done by organizations to address complex social issues. Executive Director Maria Crawford developed the idea of social enterprises which allow the social entrepreneurs are to limit and maximize their economic return on investment. The idea was rise that a print shop might be a good fit for the social enterprise business for several