Example Of Ethos Pathos Logos

The websites employs logos, pathos and ethos. People hope for better world and therefore this website appeals to people’s hope by showing how they shop in a smart way to ensure that they make the world a better place. The creator of the website persuades consumers to be socially and environmentally responsible for better world. He shows the truth in the argument that better world can be achieved through this and this makes sense to the audience directed to. The creator of the website has worked in many parts of Asia, Central American and Europe and this gives him evidence on how consumer patterns affect the world we live in. He is a scholar of social responsibility, everyday activism and global citizenship. He also teaches in the department of sociology and anthropology at Holy Cross College in Worcester, MA. The creator of the website used data to demonstrate that better world can be achieved when consumers become responsible. The argument is based on various research sources. Visual components in this website include a hand, people, weighing balance, green leaves and other creatures. These help in building author’s point of view. We should love our world and this makes us become environmentally responsible. We should
balance our choices as consumers in order to build a world we want to live in. The people show the community involvement in building the world we want to live in. weighing balance shows social justice. The visual component with other creatures represents animal protection. These components help the author to empower people to make best choice as consumers in order to build the better world. This website has emphasized more of visuals and this helps it pass the message of being responsible consumers.
The website employs color scheme in some visual components.
The visual component on environmental sustainability is made green. The visual component on human rights is painted half light blue and half dark blue to show equality on human rights. These colors emphasize of these key issues. The website uses bigger font size 14 which enables users of the website to acquire the intended information. The site is dedicated to empowering users in making best choices as consumers in order to be socially and environmental responsible for better world. The users are also capable of accessing the five key issues (community involvement, environment sustainability, animal protection, human rights and social justice) that lead way to building better
world. The Better World Shopper is dedicated to offering reliable information that consumers can use to ensure that their choices do not have social and environmental impacts. The users of the website can quickly identify the choices that are responsible. They understand that every choice they make has potential change both socially and environmentally. Consumers also understand that they have power to shape the world we live on every day.