Example of Small Business Plan
TABLE OF CONTENTS
Executive Summary 3
Business Description 5
Market Analysis 9 Competitive Analysis 12 Product/Service Analysis 13
Objectives 14
Market Strategy 14
Operations 16
Organization & Management 18 Financial Information 19
Executive Summary
Common Ground is a start-up business that will provide an area for college students to spend their time. Our business will bring together the main needs and wants of college students into one convenient location within walking distance to campus. Common Ground will provide different environments in order to fulfill the multiple needs of the target markets. The environments include, but are not limited to, a late-night hangout, a pizza place, and a coffee shop. This business is the first of its kind in the area and will be the only establishment focused on meeting the needs of the student and young adult population.
Our target market is the roughly 5,000 students going to East Central University (ECU) during fall and spring semesters. Due to the fact our location will be near the campus, we will be geared toward college students. We will also market towards younger families and business professionals as well to be a multi-facet company. Potential competitors are other bars and restaurants in the Ada, Oklahoma, area. Currently, Ada has three bars and about ten restaurants that would be competition for our business.
Common Ground’s objective is to be the number one college hangout in Ada. We plan on achieving this by our proximity to campus, our college student inspired atmosphere, and our willingness to meet the wants and needs of college students. We will stay on top of current students’ needs and always make sure we have the number one place for college students to spend their time. We will be located in a two-story building across the street from the ECU campus with a basement that provides ample space.
Common Ground
Executive Summary 3
Business Description 5
Market Analysis 9 Competitive Analysis 12 Product/Service Analysis 13
Objectives 14
Market Strategy 14
Operations 16
Organization & Management 18 Financial Information 19
Executive Summary
Common Ground is a start-up business that will provide an area for college students to spend their time. Our business will bring together the main needs and wants of college students into one convenient location within walking distance to campus. Common Ground will provide different environments in order to fulfill the multiple needs of the target markets. The environments include, but are not limited to, a late-night hangout, a pizza place, and a coffee shop. This business is the first of its kind in the area and will be the only establishment focused on meeting the needs of the student and young adult population.
Our target market is the roughly 5,000 students going to East Central University (ECU) during fall and spring semesters. Due to the fact our location will be near the campus, we will be geared toward college students. We will also market towards younger families and business professionals as well to be a multi-facet company. Potential competitors are other bars and restaurants in the Ada, Oklahoma, area. Currently, Ada has three bars and about ten restaurants that would be competition for our business.
Common Ground’s objective is to be the number one college hangout in Ada. We plan on achieving this by our proximity to campus, our college student inspired atmosphere, and our willingness to meet the wants and needs of college students. We will stay on top of current students’ needs and always make sure we have the number one place for college students to spend their time. We will be located in a two-story building across the street from the ECU campus with a basement that provides ample space.
Common Ground