Examples Fostered Individualism

. The method of communicating information influences societies far more than the content of the information itself. The distinction here is between form and content. Print, telegraph, radio, and TV all have "content" (sentences and paragraphs, code, speech, programming) but it is the medium itself that alters human perception and affects human consciousness. This is what McLuhan means by "the medium is the message."

2. Media are extensions of human beings and affect our outlook and attitudes, our feelings about culture, schools, politics, studies, moral values, societal norms. They can totally disrupt our social existence and equilibrium.

3. Print culture, for instance, fostered individualism and a private point of view and developed linear