There are footprints, which is the information that we knowing leave and is entered in ourselves. Then there are fingerprint, which is the information that we unknowingly give. When someone is making a purchase on a website like Amazon, the footprint would be entering their name, email, and address, but the fingerprint is what they’re ordering or what other items you might of looked at. Amazon can use that information to personalize a marketing campaign specialized for them, and when they look at the recommendations that Amazon formulated, they see things they want to buy. This is Amazon using the recorded information to control people's thoughts and getting them to make more
There are footprints, which is the information that we knowing leave and is entered in ourselves. Then there are fingerprint, which is the information that we unknowingly give. When someone is making a purchase on a website like Amazon, the footprint would be entering their name, email, and address, but the fingerprint is what they’re ordering or what other items you might of looked at. Amazon can use that information to personalize a marketing campaign specialized for them, and when they look at the recommendations that Amazon formulated, they see things they want to buy. This is Amazon using the recorded information to control people's thoughts and getting them to make more