Examples Of Sexism In Advertising

Does Sexist Advertising Still Exist? On average, 92% of women between ages 13-50 have issues with their bodies. Why is the number so high? The main cause of this is advertising. Both men and women see these pop ups or commercials basically every day. While useful, many types of advertising has a deep rooted flaw of being sexist. As seen in the past, sexist advertising exists in both print and on the screen and while there is evidence against this marketing, there are still many offending advertisements that are around and they can have harmful lasting effects. Sexism has existed for thousands of years, and only in the past 100 years have things started to change for women. In the early 1900s, a typical scenario would consist of a man,
Similar to printed marketing, women are looked down upon as, “Women’s bodies are often dismembered and treated as separate parts, perpetuating the concept that a women’s body is not connected to her mind and emotions. The hidden message: If a women has great legs, who cares who she is?” (CML 3). Constantly seeing women as objects can make men feel like they have the right to control the other person. An example would be seen in an advertisement for a vape store. In the commercial, a women is pictured vaping while making multiple sexual references. (MacLellan 7). The company was using her to appeal to men and make them want to buy the product. This is not uncommon either. Seeing women like this for so long makes it normal. Some people cannot see how sexist
The companies find other ways to convince people to buy their product. To the point, “There are more adverts capitalizing on the ‘empowering’ trend these days. But the broad majority remain stubbornly sexist” (MacLellan 5). All it takes is one sexist commercial to see that this is still a problem that exists. A few companies have recognized this and had a positive reaction. For example, “A New York advertising agency produced the video: Badger & Winters [and] recently came forward to take credit for the #WomenNotObjects campaign and vow never to objectify women in its ads or work again,” (Donovan 2). While these companies are doing their best to stop sexism, there are so many that are not. They still produce the same objectifying content as before, which is shown to have some bad