Executive Summary: Cheesecake Factory
Running Head: CHESSECAKE FACTORY 1
Cheesecake factory
Richard Allen
Professor Hutter
Business 100
October 28 2013
Running Head: CHESSECAKE FACTORY 2
Cheesecake factory is one of the best restaurants around. When you walk into the cheesecake factory the scenery is very beautiful. The staff is dressed nicely. The service is great. One of the strengths for this restaurant is appearance and atmosphere when you walk through the front door you smell delicious cheesecake and you can view a few pies in the glass case. The restaurant can seat quite a few people …show more content…
I had a regular burger and fries on one of many visits and I paid around 14.00 dollars. That’s very expensive in my opinion. You can get 2 meals for 20.00 dollars at chili’s restaurant but I think you pay for atmosphere. I think that since there are so many items on the menu and 166 locations in the United States they could take their strengths of great food and go down in price on food so customers can afford to at least buy desert. Customers go to the cheesecake factory mainly for cheesecake but eat lunch or dinner first. Lowering the price on regular food would bring more profit and business to the cheesecake factory. People who have at least a family of four are spending at least 100.00 dollars per a visit to the cheesecake factory. I have no doubt that the price is a threat for the business. Another weakness is adding too much to the menu. I agree with expanding to 170 locations but adding menu selections could fail the business. When you add more than needed most people get confused. Seasonal cheesecake flavors are a great idea, like pumpkin cheesecake (Welcome to The Cheesecake Factory.
Cheesecake factory
Richard Allen
Professor Hutter
Business 100
October 28 2013
Running Head: CHESSECAKE FACTORY 2
Cheesecake factory is one of the best restaurants around. When you walk into the cheesecake factory the scenery is very beautiful. The staff is dressed nicely. The service is great. One of the strengths for this restaurant is appearance and atmosphere when you walk through the front door you smell delicious cheesecake and you can view a few pies in the glass case. The restaurant can seat quite a few people …show more content…
I had a regular burger and fries on one of many visits and I paid around 14.00 dollars. That’s very expensive in my opinion. You can get 2 meals for 20.00 dollars at chili’s restaurant but I think you pay for atmosphere. I think that since there are so many items on the menu and 166 locations in the United States they could take their strengths of great food and go down in price on food so customers can afford to at least buy desert. Customers go to the cheesecake factory mainly for cheesecake but eat lunch or dinner first. Lowering the price on regular food would bring more profit and business to the cheesecake factory. People who have at least a family of four are spending at least 100.00 dollars per a visit to the cheesecake factory. I have no doubt that the price is a threat for the business. Another weakness is adding too much to the menu. I agree with expanding to 170 locations but adding menu selections could fail the business. When you add more than needed most people get confused. Seasonal cheesecake flavors are a great idea, like pumpkin cheesecake (Welcome to The Cheesecake Factory.