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Cheeseburger in Paradise

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Cheeseburger in Paradise
Cheeseburger in Paradise

1.Executive Summary

Cheeseburger in Paradise is a casual dinning restaurant with a unique theme. Its focus is to provide an environment in which everyone feels welcome and at home. Furthermore, Cheeseburger specializes in great drinks and good old American food with a Caribbean twist.

Market Demographics
A large part of Cheeseburger 's market segment is adults from the ages of 25 to 50.
Because the theme of our restaurant is based on Jimmy Buffett 's famous song we expect a large percentage of our market will be Jimmy 's fans. Cheeseburger offers the perfect environment for those who just came out of work and are looking for a place to relax, enjoy a cold drink and eat great food.

Strengths
Cheeseburger in Paradise is a partnership Outback Steakhouse inc. and Margaritaville holdings Inc. These two corporations are known for providing quality food and service as well as a unique and fun atmosphere. Cheeseburger in Paradise is no exception. We offer high quality food and drinks at reasonable prices. Moreover, Cheeseburger 's website provides our "islanders" with an event calendar for every month. We also provide a fun environment, which includes karaoke, live music, every night, and an island store.

Weaknesses
Location might be our biggest weakness right now. Cheeseburger in Paradise is located in the Plantation Fashion Mall, which is currently under renovations and does not have a lot of flow. Also we haven 't developed a "happy hour" which is a huge trend in south Florida and all of our competition offers. Finally, Cheeseburger has chosen to go with public relations as a method to get know rather than doing TV or print ads. This may cause us to have a slower growth in sales.

Competition
They main competition for Cheeseburger in Paradise includes casual restaurants such as Fridays, Quarterdeck, and Applebee 's. These are all located on south University Dr. near Cheeseburger and the all offer "happy hour" all


Bibliography: Arenas, William F. Contemporary Advertising. New York: McGraw- Hill Irwin, 2005. Cheeseburger in Paradise. 11 Nov. 2005. 12 Dec. 2005. Sun-Sentinel. 18 Nov. 2005. 12 Dec. 2005. BIG 105.9. 5 Dec. 2005. 12 Dec. 2005
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