Notes in the margin next to the Paradise Kitchens, Inc. Marketing plan fall into the two different categories:
1. Substantives notes elaborate on the rationale or importance of an element in the marketing plan.
2. Writing style, format and layout notes explain the editorial or visual rationale for the element.
As you study the marketing plan, you might suppose adding your own notes in the margins associated to the discussion in the text. For example, you may wish to differentiate the application of the SWOT analysis and reference to “customer value proposition” and “point of difference” in the Paradise Kitchens, Inc. Marketing plan.
Executive summary
Paradise kitchens, INC. Was began by the co founders Randfall F. Peters and Leah E. Peters to grow and market Howlin’ Coyote Chili. This is the unique line of single serve and microwaveable Southern western Mexican style of frozen chilli products. They began in Minneapolis- St Paul market and broaden to Denver two years later and Phoenix two years later.
Paradise Kitchens treats their high quality; high-price strategy has confirmed victorious. This marketing plan delineates how the company will extend their geographic coverage from three markets by the year 2016.
The mission of the Paradise Kitchens is to market lines of the great quality southern western Mexican food product at the premium prices that fulfil the needs of the customer in the fast-developing food segment while giving challenging career opportunities for employees and above average returns to stakeholders.
The objectives are to expand their markets into the supermarkets chains, keep adding