Executive Summary of Starbucks
SUMMARY OF
“Howard Schultz : Building Starbucks Community”
This text speaks about Howard Schultz and how he built a Starbucks Community.
* Early Years
This man was the oldest of three children in a modest family of Brooklyn. Indeed, his father combined 3 different jobs to support his family. His mother was a homemaker who transmits her values to her children. She was a strong-willed person who wants a good future for her children with the respect of these values. Her dearest wish was that all go to college.
Howard, who believes in the American dream, felt that he had to plan his own future because he didn’t want to stay in Brooklyn. Indeed, he met many different people who came from different backgrounds. He said that “Diversity isn’t something I had to learn. I lived it”. It’s a point which influenced his future behavior.
During his teenage, Howard and his father clashed often. He will realize later that sometimes you learn lessons, but you don’t realize them in the moment. But at the time he thought that his father could have accomplished so much more if only he had tried.
This natural leadership ability stood out in the schoolyard. The Sport’s domain was the example. Indeed, it allows him to have a scholarship until University in Northern Michigan.
After graduating, Schultz made a sales trainee in New-York in Xerox. Despite a good income, he didn’t like this job for several reasons: This Company was too bureaucratic, strict and rigid and he didn’t have a voice. Finally, he didn’t find a link between this company and his values.
* Creating Starbucks
Howard had already works in the field of coffee. So one day, he was encountered Starbucks Coffee and was very sensitive to the product and the business. He said that he felt he had discovered a whole new continent. After that, he joined Starbucks as a director of operations and marketing. He saw the enormous growth potential of this Company especially in the gourmet and food markets.
“Howard Schultz : Building Starbucks Community”
This text speaks about Howard Schultz and how he built a Starbucks Community.
* Early Years
This man was the oldest of three children in a modest family of Brooklyn. Indeed, his father combined 3 different jobs to support his family. His mother was a homemaker who transmits her values to her children. She was a strong-willed person who wants a good future for her children with the respect of these values. Her dearest wish was that all go to college.
Howard, who believes in the American dream, felt that he had to plan his own future because he didn’t want to stay in Brooklyn. Indeed, he met many different people who came from different backgrounds. He said that “Diversity isn’t something I had to learn. I lived it”. It’s a point which influenced his future behavior.
During his teenage, Howard and his father clashed often. He will realize later that sometimes you learn lessons, but you don’t realize them in the moment. But at the time he thought that his father could have accomplished so much more if only he had tried.
This natural leadership ability stood out in the schoolyard. The Sport’s domain was the example. Indeed, it allows him to have a scholarship until University in Northern Michigan.
After graduating, Schultz made a sales trainee in New-York in Xerox. Despite a good income, he didn’t like this job for several reasons: This Company was too bureaucratic, strict and rigid and he didn’t have a voice. Finally, he didn’t find a link between this company and his values.
* Creating Starbucks
Howard had already works in the field of coffee. So one day, he was encountered Starbucks Coffee and was very sensitive to the product and the business. He said that he felt he had discovered a whole new continent. After that, he joined Starbucks as a director of operations and marketing. He saw the enormous growth potential of this Company especially in the gourmet and food markets.