The purpose of this assignment is to highlight the issues and challenges that are faced by expatriates in managing highly diversified cultural teams and the need for cultural intelligence to overcome these challenges that occur in their assignments.
Also, the cost of failure of assignments, which result in lost opportunities for Multinational companies (MNC’s) in the particular country they operate in. These failures have resulted in the need of repertoires that can be used to successfully implement the expatriate's assignment in the respective host countries. As such, cultural intelligence will be defined and the importance of cultural Intelligence will be further discussed. Research of expatriate failure will also be discussed and the reasons why expatriates fail will be looked more in depth and how to overcome the failures will also be stated using Ronen model.
Moreover, cultural intelligence plays an important role in developing the main five repertoires. The reason why leaders need cultural intelligence is mainly to understand a diversifying customer base, to manage diverse and cross-border teams, to recruit and develop cross-cultural talent, to adapt their leadership style, and to demonstrate genuine respect for all kinds of people. Big multinational Companies that have failed and succeeded in opening stores abroad will also be looked into such as McDonalds, Starbucks, LG, Nike and so on.
‘Expatriates report that leading without cultural intelligence results in increased time to get the job done, heightened costs, growing frustration and confusion, poor job performance, decreased revenues and lost opportunities.’
2.0 Introduction
Earley and Ang (2003) defines Cultural intelligence as the “capability to adapt effectively to new cultural contexts” and thus refers to “a form of situated intelligence where intelligently adaptive behaviors are culturally bound to the values and beliefs of a given society or