The theory 2 + 2 would be incorporated in public speaking to build up anticipation. To intrigue the audience and elevate them to the point where they are at the edge of their seat. If you lay all the facts out there for the audience and leave nothing for them to wonder they will doze off because your ending will be predictable.
What I noticed about Stanton’s presence on stage was that he was very confident and his stories had a moral. He also went in order and in the end it