Objectification theory, studied by Women’s Studies professors and students, is defined as the implicit and explicit sexual objectification of the female body in Western culture producing a multitude of negative consequences for women. The media has a reputation of being a reliable source of information. As such, when it claims that women are doomed to remain single if they don’t have the ‘ideal body,’ the majority believe it. It is difficult for many to realize that only a small percentage has what is considered an ideal appearance, and many women are losing their sense of identity to pursue a perfect figure.
The saturation of McDonald’s advertisements, Soda products, and consequently diet aids and food products sends a confusing image to the youth of today. Eating disorders are now the third most common chronic illness in adolescent girls (Adolescent Medicine Committee 3). Ironically, the number one common preventable illness in the United States next to
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