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Contents Introduction 2 1.0 Marketing Issue 3 1.1 Promotion 3 1.2 Target Market 3 2.0 Financial aspect 4 3.0 Production Issues 5 3.1 Product Development 5 As compare to Marrybrown, Sugarbun is not focus in the product development. Sugarbun only serves burgers, rice, spaghetti, and fish. Sugarbun is not as motivate as Marrybrown in developing new product for customer like what Marrybrown has did – chipmunk mascot or swing seats to attract customer. 4.0 Staff Resources 5 5.0 Administrative Capacity 6 7.0 Global Trading/ business environment 7 Conclusion 8 Refferences 8
Introduction
Marrybrown
Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa.
Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 280 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide.
As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.
Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari.
Sugarbun
From a humble beginnings as an ice cream parlor in 1979, SugarBun has evolved to become one of the leading and most innovative food Service Chain Restaurants with more than 51 Quick Service restaurants, Destination Centers and Cafes with successful operating experience in Malaysia, Negara Brunei Darussalam,Chittagong, Bangladesh and Liaoning, China
Its growth accelerated after the
Introduction
Marrybrown
Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa.
Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 280 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide.
As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.
Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari.
Sugarbun
From a humble beginnings as an ice cream parlor in 1979, SugarBun has evolved to become one of the leading and most innovative food Service Chain Restaurants with more than 51 Quick Service restaurants, Destination Centers and Cafes with successful operating experience in Malaysia, Negara Brunei Darussalam,Chittagong, Bangladesh and Liaoning, China
Its growth accelerated after the