Export Management Paper

INTRODUCTION

Management is a term commonly used in every activity. It means planning, organizing, directing, controlling and coordinating the specific activity so as to achieve its objective. Such activity may be related to purchase, production, and marketing and as well export.

Export management means conducting the export activity in an orderly, efficient and profitable manner. Since the heart of each business is marketing, export management can be termed as export marketing management. Because if needs to be managed efficiently so that the export should increase and exporter should get more profit and importer should get more satisfaction. Therefore export management activity is growth oriented and dynamic in nature. Export marketing management and domestic marketing management are two aspects of the same coin i.e. total marketing management.

However export marketing management is more difficult and complicated as compared to domestic marketing due to several factors such as, three faced competition, varied regulations of different countries, language, etc. If requires systematic approach for comprehensive oversea, marketing research: therefore export management involves the study of foreign markets, requirements, of foreign buyers, potential marketing opportunities and using and them tactfully for large-scale exporting.

Export management is basically planning, organizing, coordinating and controlling all activities relating to export of goods and services to other counties. It involves various activities such as production of exportable good, collection of orders from foreign buyers and their execution, publicity in abroad, adoption of sales promotion techniques, price fixation and looking after various procedures and formalities relating to exporting of goods. It is rightly said that export management involves functions and activities undertaken by the department/ division of a