Export Planning Report
Table of content
Executive Summary…………………………………………………2
1.0 Introduction……………………………………………………..3
2.0 Export Readiness………………………………………………..3
2.1 Competitive Advantages………………………………………………….3 2.2 Suitable and Adequate Resources………………………………………..4 2.3 Clear Strategy and Commitment…………………………………………5
3.0 Export potential to the international market………………....6 3.1 Economic and trade identify……………………………………………..6 3.2 Market Demand and Potential…………………………………………..6
4.0 Export planning guidelines…………………………………....8
4.1 Entry strategy…………………………………………………………….8 4.2 Logistics issues…………………………………………………………….8 4.3 Trade rules and regulations……………………………………………..10 4.4 Implementation Schedule…………………………………...11
5.0 Conclusion …………….……………………………………....12
6.0 Reference list…………………………………………………..13
7.0 Appendix……………………………………………………….14
Executive Summary
Treadley Pty Ltd is an Australian-based small company that design and sell unique Helmet Hats which provide personal sun protection for cyclists. The Treadley Helmet Hats are fitted cover that goes over a bike helmet to minimise exposure to the face, eyes, ears and back of neck. In order to expand the market, Treadley Pty Ltd plan to export to China. Thus, the export readiness and export potential were identified by section two and section three, which is include competitive advantage, resource suitable, strategies and objectives, economic overview and market demand. Then, the part of the plan export refers to the planning guidelines which contain entry strategy, logistic issues, regulatory issues, and export implementation schedule was provided at the end of the report.
1.0 Introduction
Treadley Pty Ltd is an Australian-based small company that design and sell unique Helmet Hats which provide personal sun protection for people on bikes, scooters and in bike seats. Lisa Heggie is the director of the company, she is a mother love her children, so she want people will be protecting
Executive Summary…………………………………………………2
1.0 Introduction……………………………………………………..3
2.0 Export Readiness………………………………………………..3
2.1 Competitive Advantages………………………………………………….3 2.2 Suitable and Adequate Resources………………………………………..4 2.3 Clear Strategy and Commitment…………………………………………5
3.0 Export potential to the international market………………....6 3.1 Economic and trade identify……………………………………………..6 3.2 Market Demand and Potential…………………………………………..6
4.0 Export planning guidelines…………………………………....8
4.1 Entry strategy…………………………………………………………….8 4.2 Logistics issues…………………………………………………………….8 4.3 Trade rules and regulations……………………………………………..10 4.4 Implementation Schedule…………………………………...11
5.0 Conclusion …………….……………………………………....12
6.0 Reference list…………………………………………………..13
7.0 Appendix……………………………………………………….14
Executive Summary
Treadley Pty Ltd is an Australian-based small company that design and sell unique Helmet Hats which provide personal sun protection for cyclists. The Treadley Helmet Hats are fitted cover that goes over a bike helmet to minimise exposure to the face, eyes, ears and back of neck. In order to expand the market, Treadley Pty Ltd plan to export to China. Thus, the export readiness and export potential were identified by section two and section three, which is include competitive advantage, resource suitable, strategies and objectives, economic overview and market demand. Then, the part of the plan export refers to the planning guidelines which contain entry strategy, logistic issues, regulatory issues, and export implementation schedule was provided at the end of the report.
1.0 Introduction
Treadley Pty Ltd is an Australian-based small company that design and sell unique Helmet Hats which provide personal sun protection for people on bikes, scooters and in bike seats. Lisa Heggie is the director of the company, she is a mother love her children, so she want people will be protecting