External Business Environment in Hospitality Industry
Introduction to Rooms Division Management
Assignment of
External business environment in Hospitality industry.
Table of Contents
Introduction 3
“If we do same thing today as we did yesterday… …we will get the same results tomorrow’’
1. Forecast for 2009. 4 1. Travelers still tend to plan the trips. 6
1. Hotel challenge to manage Marketing expenses (Costs). 7
2. Economic requirements. 9
3. Seeking for opportunities. 10
Conclusions and Recommendations 11
Bibliography 12
Introduction.
We are where we are in this recession and as an industry we must look objectively at the market as it stands and device strategies which will enable our enterprises to remain strong and successful. It is worth remembering that while some contraction in the hospitality sector is inevitable, our industry continues to be large, dynamic and innovative and the major driver of the economy. In a market environment, which has changed dramatically in a matter of months, hospitality enterprises can continue to achieve success by exceeding the expectations of customers in key areas such as service, product quality and competitive pricing. We can do this by lowering our cost base, rising productivity and taking innovative approach to product development, marketing and human resource management.
Forecast for 2009.
The Irish tourism industry is bracing itself for a difficult year ahead, following the
Assignment of
External business environment in Hospitality industry.
Table of Contents
Introduction 3
“If we do same thing today as we did yesterday… …we will get the same results tomorrow’’
1. Forecast for 2009. 4 1. Travelers still tend to plan the trips. 6
1. Hotel challenge to manage Marketing expenses (Costs). 7
2. Economic requirements. 9
3. Seeking for opportunities. 10
Conclusions and Recommendations 11
Bibliography 12
Introduction.
We are where we are in this recession and as an industry we must look objectively at the market as it stands and device strategies which will enable our enterprises to remain strong and successful. It is worth remembering that while some contraction in the hospitality sector is inevitable, our industry continues to be large, dynamic and innovative and the major driver of the economy. In a market environment, which has changed dramatically in a matter of months, hospitality enterprises can continue to achieve success by exceeding the expectations of customers in key areas such as service, product quality and competitive pricing. We can do this by lowering our cost base, rising productivity and taking innovative approach to product development, marketing and human resource management.
Forecast for 2009.
The Irish tourism industry is bracing itself for a difficult year ahead, following the
Bibliography: 1. Hotel and Motel management; December, 2008 2 3. Lodging hospitality; January, 2009 4